September 15, 2021 – Sway Group’s Founder & CEO Danielle Wiley will be a featured speaker at this week’s Detroit Digital Summit in a session entitled “Micro Influencers: How to Successfully Leverage Influencer Marketing’s Unsung Heroes.”
Despite what people may think, bigger names and followings aren’t always better when it comes to sparking real engagement on social media. While macro or celebrity influencers offer a tempting amount of star power, it turns out that micro influencers are the real winners when it comes to reaching and engaging your target audience. Whether a company is launching a new product or gearing up for a seasonal campaign, this session will equip attendees with everything they need to consider for planning a successful micro influencer marketing campaign.
“Micro influencers may have smaller follower counts, but the quality of their content and interactions often leads to higher engagement rates. These relatable creators offer an everyday appeal and authenticity that can successfully drive audience action when it comes to sponsored posts,” notes Wiley.
After this session, attendees will:
- Understand who micro influencers are, what they offer, and the benefits of partnering with them;
- Know how to determine what type of micro influencer would be best for their brand and use key takeaways to begin planning a micro influencer campaign;
- Be inspired by real-life influencer content examples and strategies.
About Danielle Wiley Danielle founded Sway Group in 2011 to professionalize, streamline and scale the way influencers connect with brands. She and her team have grown Sway Group into a full-service influencer marketing agency powered by their highly engaged influencer network of more than 30,000 authenticated creators. Focusing on such key verticals as parenting, food, beauty and lifestyle, Sway Group works with both brands and agencies to craft custom, creative and comprehensive programs to reach the right consumers on the right platforms at the right time.
Danielle and her team recently expanded Sway Group’s service offering by launching the Social Content Studio, providing clients with creative assets that have an influencer-aesthetic, yielding brand-owned content that inspires and engages today’s audiences. In addition, she led the firm’s expansion of its digital advertising capabilities to develop successful paid social and programmatic strategies.
A contributor on Influencer/Social Media Trends with Forbes and sought after for expert commentary in popular publications such as The Atlantic, WSJ, TechCrunch, Digiday, Danielle is a frequent speaker at media and influencer events including the Social Media Strategies Summit, Mediapost D2C Brand Summit, and forums hosted by the Association of National Advertisers (ANA), and the American Marketing Association (AMA). Previously, Danielle led social strategy for Edelman’s Chicago-based digital group, designing social campaigns for household name brands.
About Digital Summit Previous Digital Summit speakers have included names like Seth Godin, Reshma Saujani, Mark Cuban, Randi Zuckerberg, Steve Wozniak, Ann Handley and Dan Pink. Thought leaders from leading global brands like Disney, Microsoft, Google, Nike, Amazon, Twitter, and Facebook are regular presenters. Agency experts, influencers, consultants, and industry analysts also shape the editorial lineup at Digital Summit.