Whereoware Builds a Multi-Site Experience for Creative Co-Op, Increasing its Referral Revenue 33,000% in First Month

December 07, 2021
Press Contacts
Bonnie Moss

Creative Co-Op, global leader in wholesale home accessories and lifestyle products, announced the release of three highly integrated multi-sites. Built by Creative Co-Op’s long-term digital agency partner Whereoware, retailers and sales representatives can browse products from Creative Co-Op, Illume, and Bloomingville from a single online destination, while receiving a highly relevant and personalized digital experience.   

"Whereoware’s deep skillset, technical experience, and tireless dedication made our website launch a success. They take great pride in their work and it showed from start to finish,” said Adam Schrier, Creative Co-Op President. “Rave reviews and excitement have been pouring in from our customers and sales teams. We could not be happier!”  

Built on Optimizely’s sophisticated digital experience platform (Optimizely DXP), the three websites are replete with powerful commerce features and persona-driven personalization to help retailers and sales reps discover the right products to fulfil unique inventory needs.   

Customers can add products from each brand website and checkout from a single, one-stop shopping cart, ensuring a simple and seamless browsing and buying experience. Creative Co-Op, Illume, and Bloomingville, meanwhile, can apply unique business rules (like freight caps) and loyalty incentives per brand, without requiring the customer to complete a separate checkout.   

The multi-site experience brings together all three audiences, exposing retailers to each brand and driving customer acquisition goals. The results are overwhelmingly positive to date, increasing revenue from referral traffic 33,000%, while increasing time-on-page 40%.   

“Smart digital strategy coupled with Optimizely AI helps retailers and reps more efficiently navigate the high volume of SKUs to reveal the best products for their customers, ultimately deepening their relationship with Creative Co-Op and its brands,” explained Joe Harris, Whereoware Chief Revenue Officer. “We’re laser-focused on making our clients’ customers happy through an easy and enjoyable online experience, which in turn, drives customer acquisition, retention, and maximization goals.”  

Retailer tools, like a new resource library compiles need-to-know information with content from catalogues, videos, blog posts, and press releases to provide retailers with inspiration and information to stay in the loop for all three brands. An optimized online customer registration process, meanwhile, decreases customer friction and expedites the account approval process – enabling retailers to buy faster.  

Combining a strong client partnership, deep digital expertise, powerful Optimizely technology, and a strident focus on user experience (UX) design culminates in a best-in-class website and happier Creative Co-Op customers.


Leading digital agency for 20 years, Whereoware drives smart growth through digital strategy and activation. We specialize in successfully guiding brands through the ever-changing digital landscape, through customer acquisition, retention, and maximization; marketing optimization; and e-commerce solutions. Pioneering online personalization and holistic digital experiences, we design and build award-winning websites and email campaigns, and generate impactful results with data integrations, analytics, digital advertising, and SEO/PPC services. To learn more, please visit www.whereoware.com.