Sway Group, a leading influencer marketing and branded content agency, announces that it was selected by Chief Marketer in the “2022 Chief Marketer 200” for the third consecutive year. The (CM200) list is the world’s only editorial listing of best-in-class brand engagement and activation agencies across 11 categories and specialties serving the United States. According to Chief Marketer, the agencies selected for this year’s program are thought leaders in their craft and representative of the best of the marketing industry.
“This year’s CM200 represents an agency community made stronger and more resourceful than ever before,” says Jessica Heasley, Group Editor & Publisher at Chief Marketer. “They have all demonstrated incredible creativity and resilience and are poised to transform challenges into opportunities in the year ahead.”
Chief Marketer’s recognition comes on the heels of Sway Group’s record-breaking sales in 2021 across multiple verticals. The new assignments span evenly between agency and brand-direct, including programs for Vision Service Plan (VSP), Shaklee Nutrition Company, the Service Employees International Union (SEIU), a large, regional healthcare company and a well-known tech giant.
“We’re honored to be part of this highly coveted list for the third consecutive year,” notes Sway Group’s CEO & Founder Danielle Wiley. “We are grateful to our amazing team at Sway, client partners, as well as the diverse and talented individuals who comprise our influencer network - their trust and true partnership allows us to amplify diverse voices and experiences to reach the right audiences, with the right message, at the right time.”
About Sway Group
Sway Group is a modern agency that specializes in influencer marketing, branded content, and digital media planning and buying. Their explosive growth and focus on innovation is fueled by work for leading brands including Bradshaw Home, California Psychics, Coleman Natural Foods, Missouri Tourism, Shaklee Nutrition Company and Vision Service Plan (VSP). Learn more at swaygroup.com.
Chief Marketer’s CM200 presents the industry’s only comprehensive list of the best brand engagement and activation agencies across 11 categories and specialties serving the United States. Editors accepted applications from across the country for the CM200 earlier this fall. Winners were selected based on several criteria including: insightful client testimonials; outstanding case study submissions; high caliber, consistent work across programs and clients; innovative and creative executions; and bold and inspiring concepts and ideas that are moving the industry forward.