Voyantis, a prediction-based growth platform, unveils its codeless AI platform, which enables growth and marketing teams to acquire and retain high-value users for greater long-term profitability.
Up until recently, the growth-at-any-cost approach reigned supreme, as companies and investors alike focused on acquiring users, regardless of profitability. There was additionally a significant inflation CAC, caused, among other factors, by privacy restrictions in iOS and other operating systems and ad networks. The dramatic changes in the market, combined with their after-effects, carried over to the first and second quarters of 2022. As a result, the public and private investors became more focused on profitability instead of driving growth-at-any-cost.
Marketing and growth teams now realize they have to shift gears, and move from actions based on naive models and assumptions, to AI-powered actions that leverage predictions to support marketing profitability at scale—from user acquisition and remarketing, measurement, activation to lifecycle marketing. Harnessing the power and potential of AI technology, Voyantis’ predictive growth platform bridges this gap, by enabling online businesses to transform the way they acquire and retain customers, focusing on those with the highest value.
The company’s technology applies machine learning on thousands of zero-and first-party data points, owned by their customers, to predict each user’s future propensity and lifetime value shortly after acquisition and throughout their journey. At the fingertips of marketers, these predictions can be used to make informed and quick actions—shifting from a naive CAC-approach, to a positive LTV/CAC approach, improving ROI at scale. The predictions can also be automatically fed as signals into ad networks such as Google and Facebook, enabling marketers to optimize campaigns using superior predictive events and unlock new audiences.
This allows companies that rely on frequent repeat purchases or subscription models, to break free from the struggles and limitations that stem from lacking data and short-term campaign optimization processes focused on events/revenue manifested during the first few days or weeks from acquisition. Instead, smarter and more informed actions can be made, based on futurespected data—all with profitability in mind, resulting in substantial increase in returns on investment.
Voyantis, which operated in stealth since its founding in 2020, has integrated its platform with customers such as Notion, Miro, Ipsy and others.
Voyantis is revealing that it has raised $19M in seed funding from leading VCs, including Target Global, Square Peg, Schusterman Family Investments, Kaedan Capital, Stormbreaker, Jibe Venture, Two Lanterns and Operator Partners, with additional participation of notable executives at Adobe, Shopify,, Tinder and Facebook.
“Talking to hundreds of customers we realized that there's a need to shift from decision making based on spreadsheets and calculations, to decision making based on machine learning and predictions,” says Ido Wiesenberg, CEO and Co-Founder of Voyantis. “Another realization is that predictions alone are not enough, the capability to seamlessly act on them is no-less important. That's why we built the platform to support both decision-making, and actions with zero R&D needed.”
“Predicting who the high-value customers are early on becomes even more critical as the mindset shifts to profitable growth.“ says Yonatan Sela, who led the investment for Square Peg. “These are inputs any company scaling online customer acquisition and retention efforts should leverage, and Voyantis makes them easily accessible across the org.”
“It was easy to work with Voyantis’ signal optimization solution, and the results speak for themselves,” says Fabien David, who leads the performance marketing team at Notion. “With a 21 percent increase in team activation rate, as well as a 38 percent predicted 6-month increase in ROAS, new possibilities await for Notion as we cast a wider net as part of our growth strategy.”
Voyantis (https://www.voyantis.ai/) is a predictive growth platform which empowers online businesses to achieve sustainable LTV-based growth--while overcoming privacy challenges and ever-growing costs of acquisition. Leveraging artificial intelligence, Voyantis’ codeless platform, which is used by world class brands such as Miro, Notion, Ipsy, Beard-Club and others, analyzes thousands of data points to predict each user’s future propensity and lifetime value shortly after acquisition enabling growth and marketing teams to acquire and retain high-value users for greater long-term profitability.