Open Ends Analyzed by Canvs Customers Increased 3X Year-over-Year
Canvs AI, the leading text analytics platform for consumer insights, announced today new platform updates to support the massive growth in demand for analysis of open-ended text. According to Greenbook’s 2022 Insights Practice GRIT Report, DIY text analysis methods were the fastest growing and #1 emerging method for research buyers in the past year alone. Canvs has seen significant growth in the volume of open-ended text uploaded for analysis on the platform. Customer experience, brand tracking and audience feedback were the three fastest-growing categories of research in terms of open ends analyzed, while the volume of open ends analyzed doubled across more than ten research categories, showing the breadth of use of Canvs.
Canvs has released several important product updates to support customer demand and scale, including:
- New processing pipeline. Canvs recently updated its processing pipeline to support the growing range of survey types and increased volume of open-ended text.
- Support for multi-wave survey analysis. New tracking capabilities were added to improve the ability of clients to manage multiple waves of a study and develop longitudinal comparisons and analysis.
- Streamlined research processes. Canvs continues to release pre-built connectors to leading research and reporting solutions, introducing integrations with Qualtrics and Tableau earlier this year.
“Text analytics has been available for some time, but the cost and complexity limited its application for most research teams,” said Lenny Murphy, Chief Advisor for Insights and Development at GreenBook. “Solutions like Canvs reduce the barriers to adoption and open up new use cases for text analytics, especially for in-house insights teams embracing research technology to empower customer-centric brands. This ain’t your daddy’s text analytics anymore.”
“We’re starting to see a real shift among insights and customer experience professionals who now expect the ability to discover meaningful, statistically significant findings from their open-ended questions and customer feedback,” said Jared Feldman, Founder and CEO of Canvs AI. “As a result, we’re seeing a massive increase not just in the volume of text being analyzed on the Canvs platform, but also by the variety of use cases. We’re seeing everything from mainstay brand and consumer behavior studies to NPS and customer experience data being uploaded into Canvs.”
Canvs and Greenbook Present on the State of Text Analytics for Insights GreenBook’s Chief Advisor for Insights and Development, Lenny Murphy, and Canvs AI Founder & CEO, Jared Feldman will present on the state of text analysis in insights as part of the DIY research movement during an upcoming Greenbook Webinar: Leveraging the #1 Emerging Research Method to Generate Core Insights from Open-Ended Questions on Thursday, September 22nd at 1 pm ET.
About Canvs AI
Canvs AI is the easiest, fastest and most accurate insights platform for analyzing open-ended text from virtually any source, including surveys, customer reviews and social media. Canvs is used by some of the world’s most admired brands, research agencies, and media & entertainment companies to accelerate time-to-insights, reduce cost, and deepen the understanding of consumers. For more information or to request a customized demo, please visit https://canvs.ai/ or email [email protected].