The main challenge that salespeople normally face is determining the thought process of buyers. This includes what they think of and how they think. The inability to decipher consumer behavior via interactions is telling if a sale fails or pushes forward. From answering buyers’ questions with flawless accuracy to feeding them with a personalized experience, closing a sales deal has become increasingly complex and nuanced. Over the years, B2B sales companies are relentlessly scouring more advanced models that will deliver both efficiency and cost-effectiveness in sales processes. One Israel-based startup bridges this gap: Walnut.
Walnut, the world’s first and leading sales experience platform, has fundamentally changed B2B sales by revolutionizing sales processes and cycles. They’re continuing their sterling legacy by launching Walnut Beyond Demos, a state-of-the-art product that gives sales and marketing teams access to never-before-seen data that helps gather, analyze, and interpret customer behavior with actionable insights that helps reps close deals, build customer relationships, and accelerate profitability.
Real-Time Query Responses
The key to predicting buyer intent is gathering as much data as possible from prospects. This includes answering questions and concerns in context through Beyond Demos’ comment ability. Through this, sales teams can process and analyze the data into verified information that will act as the building blocks of determining customer behavior.
From assessing their purpose to determining which product features they’re gravitating towards, this technological capability allows both teams to leave no stones unturned, ensuring a solid foundation for a fast and efficient sales process.
Buyer Demo Flows
Analyzing real-time responses is the jumping point for a thorough assessment of consumer behavior. Now that the verbal cues are answered, the non-verbal analysis will give sales reps an in-depth understanding of buyer intent. This is made possible by Beyond Demos’ visual flow feature, where reps have access to buyers’ virtual interactions, time spent on each page, and what features prospects click on the most. While answering verbal questions helps sales teams in building engagement, some prospects aren’t as vocal about their requirements.
From the lack of specs knowledge to the inability to assert their needs, the buyer demo flows cover the gray areas in sales cycles that are often ignored. It’s an effective way to predict buyer intent through the prospect’s actual interaction with the SaaS products.
The efficiency of Beyond Demos doesn’t just stop with one prospect interaction. The goal of Walnut is to strengthen the longevity of every company’s sales cycle through feedback. With its score generation feature, sales reps can determine their performance in product demonstrations, allowing them to know the areas they need to improve upon. This serves as the learning gear for sales teams, providing them the opportunity for more effective demonstrations in the future.
With its exceptional feature of predicting buyers’ intent through verbal and non-verbal cues, Walnut Beyond Demos is set to revamp B2B sales processes and cycles. Through this cutting-edge platform, sales teams are bound to be steps ahead of buyers, giving them higher chances to push multiple deals forward.
Walnut.io is the world’s first Sales Experience platform. It lets sales leaders manage and improve their sales demo process without relying on anyone from back-end teams (R&D, product, design) and puts the prospects in the center of the sales process to improve conversion rates. Walnut raised $56M in its first year from leading investors.