Canvs AI, the leading text analytics platform for consumer insights & CX, today announced that National Geographic Media, a joint venture between the National Geographic Society and the Walt Disney Company, has integrated Canvs AI into its 360-degree customer experience (CX) feedback program.
The consumer insights group within National Geographic Media helps manage the iconic, 134-year-old National Geographic brand through an evolving, multi-media landscape. National Geographic utilizes Canvs to analyze comments from subscriber surveys, allowing them to efficiently capture a detailed perspective on how content and digital experiences are resonating with its passionate, cross-generational audience.
“National Geographic as a brand is at once both nostalgic and future-facing, informative and entertaining, historic and innovative, so understanding what the brand means and how subscribers are engaging with it is extremely important to our success,” said Jessica Bates, Senior Director of Consumer Insights at National Geographic Media. “Canvs gives us insights about our subscribers and our brand that just wouldn’t otherwise be possible. It’s allowed us to very deftly navigate the brand through a complex media environment while being responsive to the market.”
“We’re incredibly proud to work with an iconic brand like National Geographic and to help them better understand their subscribers and how they are living their brand,” said Jared Feldman, Founder & CEO of Canvs AI. “I love that the National Geographic team is able to translate the nuanced feedback from Canvs into actionable insights for their media properties.”
National Geographic Presents with Canvs Jessica will present with Canvs AI Founder & CEO Jared Feldman this week at the Insights Associations’ Corporate Researchers Conference. The sessions, titled “National Geographic Case Study: Managing an Iconic Brand Using Text Analytics” will present a case study on how National Geographic media captures nuanced subscriber feedback that helps the company better steward its iconic brand through times of change.
Insights Association’s Corporate Researchers Conference Wednesday, October 26, 2022; 1:00 pm ET
About Canvs AI
Canvs AI is the easiest, fastest, and most accurate insights platform for analyzing open-ended text from virtually any source, including surveys, customer reviews and social media. Canvs is used by some of the world’s most admired brands, research agencies, and media & entertainment companies to accelerate time-to-insights, reduce cost, and deepen the understanding of consumers. For more information or to request a customized demo, please visit https://canvs.ai/ or email [email protected].