Acast, the world’s largest independent podcast company, today announces the launch of ‘Pod Power-up’. The campaign is giving small businesses based in the US the chance to win a fully paid-for podcast advertising campaign worth over $10,000 using Acast’s self-serve podcast ad platform.
Launching during Small Business Month, Pod Power-up aims to highlight the effectiveness of podcast advertising for brands of all sizes, and just why podcasts are a must-have channel for small businesses to make a big impact. Any small business - defined as an independently owned for-profit enterprise that employs 500 or fewer persons - that needs a power-up can apply: be that one that’s making a valuable difference in the local community, or has a message at its heart that demands to be heard, or simply needs that bit of a boost right now.
Applications are open through the Pod Power-up website. A panel of experts from Acast will select one business to have their ad creative produced, and awarded $10,000 in ad spend to be used on Acast’s self-serve platform - allowing them to reach valuable customers by promoting their business across Acast’s network of over 100,000 shows.
“We too were a small independent business with a big idea. And we know a great idea needs support - whether that's to drive innovation, support local communities, or just give consumers more choice. Pod Power-up is putting small businesses in the spotlight and giving them the chance to experience the sheer effectiveness of podcast advertising,” said Patrick Butkus, Global Vice President of Marketing at Acast. “We’re already seeing smaller brands get big results using our self-serve ad platform, and we want to give even more diverse businesses across the US access to those kinds of benefits too.”
To learn more about Pod Power-up and apply to win, visit advertise.acast.com/pod-powerup.
Since 2014, Acast has been creating the world’s most valuable podcast marketplace, building the technology which connects podcast creators, advertisers and listeners. Its marketplace spans 100,000 podcasts, 2,300 advertisers and 400 million monthly listens. Crucially, those listens are monetized wherever they happen - across any podcasting app or other listening platform.