Amid the dynamic and competitive terrain of mobile gaming, Zorka.Agency announces a groundbreaking campaign for Nexters' popular "Hero Wars". Moving away from traditional avenues of game animatics and gameplay presentations, the agency crafted a real-life commercial to resonate powerfully with audiences.
This humor-infused commercial, featuring live actors, stemmed from a client-driven need for a creative communication platform. Not only did the campaign breathe fresh life into the game's branding, but it also unveiled a burgeoning trend in mobile game advertising, elevating the blend of reality with the gaming realm.
The 70-second commercial paints the journey of a character – a bridge between the virtual game world and our reality. Using in-game elements, like an animated sword, this character embarks on a mission to uplift others from their daily grind, introducing them to the magic of "Hero Wars". The campaign message – "Take a break and dominate" – serves as a rallying cry for those entrapped in the mundaneness of daily life, beckoning them to a world of adventure and heroics.
Watch the Commercial Here: https://youtu.be/F0JfC48zJZA
Despite the vast geographical gulf with filming in the USA and coordination from Europe, Zorka.Agency’s team triumphed, effectively using platforms like Zoom to bridge these distances. The results speak volumes: the main character now graces the game's pre-load screen, and the commercial's strategic employment in influencer and performance campaigns has broadened its impact, maximizing the return on investment.
In conclusion, this creative venture by Zorka.Agency underlines the shift in mobile game advertising paradigms. By championing real-life, humor-based commercials, Zorka.Agency underlines a new industry standard, emphasizing the need for relatability and genuine human connection in game marketing.
Nexters is an international game development company which strives to introduce the joy of core gaming experiences to casual players on mobile and desktop.
Zorka.Agency is an international influencer and performance marketing agency focused on creating ROI-forecasted strategies with a risk assessment that help businesses scale up.
CEO: Dmitry Hudoy
CMO: Viktor Ryzhov
Art Director: Roman Mostitsky
Project Lead: Diana Marina