NEW YORK, August 21, 2023 – CBX, an independent brand strategy & design agency, is pleased to welcome Evan Gettinger as its newest Principal. Gettinger will bolster CBX’s capabilities to meet the growing needs of the agency's clients in addition to expanding its reach into a variety of sectors. CBX marks its 20th anniversary this year, positioning Gettinger to help plan its course for the next 20.
This is familiar ground for Gettinger, who has contributed to shaping the positioning, capabilities, and processes at global branding agencies Interbrand (Omnicom) and Superunion (WPP) in previous roles. His recent history in upstream creativity, combined with past experiences at ad agencies Deutsch (IPG) and Arnold (Havas), have enabled him to take a holistic approach to brand-building solutions for Fortune 100 businesses such as Microsoft, Ford, The Coca-Cola Company, Bank of America and Raytheon Technologies. Gettinger will leverage this extensive experience to help lead the agency’s growth and broaden its commitment to clients.
“There’s always been something special about CBX,” says Gettinger. “Its longstanding relationships with the industry’s best talent and world’s most beloved brands is proof. Ingenuity, intelligence and ambition have been part of the agency’s DNA since its founding 20 years ago, nurturing a culture of intellectual agility, collaborative problem-solving, and experimentation grounded in expertise. I share these values, and they’re what drew me to CBX. This is an agency built to solve the toughest brand challenges facing businesses and categories today, as well as chart new frontiers for growth. And when it’s at its best, I believe branding is a means to improve the way the world works for people through the products, services, employers, and experiences that shape their lives. I’m eager to join the CBX team, its partners and its clients in this endeavor.”
Going forward, Evan Gettinger, Mark Christou, and Satoru Wakeshima will serve as central day-to-day leadership for CBX, working with the agency’s Partners and its sister agencies (DX, Lonsdale, & Cowan) to drive growth and industry-leading creative solutions for clients globally.
“CBX does not stand still—Evan will be a key driver of the agency’s continued evolution. While his CV is quite impressive, it was Evan's personal sensibilities and values that felt very much in sync with who we are as people, and as a brand. Just as important, we share mutual professional aspirations in terms of building a connected future. His strategy experience and ability to connect with clients, consumers, and creatives alike will be an invaluable asset to shaping the future growth of the agency,” said the Partners at CBX.
Based in New York and Minneapolis, the CBX agency provides award-winning brand positioning and product portfolio architecture, identity design and corporate branding, package and private label design, and retail activation services to some of the most beloved brands in the world. Clients including: General Mills, Snapple, Hershey, Hormel Foods, J.M. Smucker Co, Land O’ Lakes, Clorox, Mott’s, Kroger, Purina Mills, Celestial Seasonings, Rite Aid, Cargill, Church & Dwight, Dairy Farmers of America, Lutron, Melissa & Doug, Merck, Mondelez International, Pepsico Beverages & Food, Proximo Spirits, Kimberly-Clark, Home Depot, Wakefern, Boston Scientific, Wawa and The Boston Beer Company have trusted CBX to powerfully, visually connect their brands with the lives of their consumers. We believe that nurturing a culture of creative minds, dirty hands, straight talk and good manners inspires our team to find innovative ways to connect clients to the people who make their businesses thrive. Learn more about the value CBX would bring to your company at: https://cbx.com