Influ2, an inventor of person-based advertising technology, today announced the launch of Influ2 V2. This latest version represents an advanced stage in the evolution of its unique technology, designed specifically to align the B2B marketing and sales teams around crucial metrics such as pipeline generation and revenue, and precisely attribute the marketing influence. With this release, Influ2 establishes itself as a comprehensive solution for end-to-end revenue marketing.
B2B martech spending is on the rise, and by 2024 it is estimated to hit $8.5B and 70 percent of B2B companies leverage account-based marketing (ABM). In the past 3 years, Influ2 customers used person-based advertising to boost commercial efficiency throughout the entire buying process, resulting in $3.8 billion in pipeline value and $1.1 billion in closed revenue credited to Influ2 technology. Early adopters of the platform that helped shape the final version include Cato Networks, AppsFlyer, Optimove, Paddle, Perficient and more.
“After working in the demand generation space for more than 15 years, I can confidently say that Influ2 offers marketers the ultimate ABM experience,” said Megan Ayala, demand generation manager at StarTree. “I can't imagine ever switching back to a traditional ABM vendor.”
Influ2 V2 includes several core features: Cohort designer, multi-stage buying journeys, a sales priorities dashboard with contact-level intent and revenue reporting, which connects marketing influence to sales results.
Influ2 allows B2B organizations to build long-term relationships with a cohort of prospects. With a clearly defined ideal customer profile based on industry, job title and seniority level, Influ2 can target the same person for up to 10 years. Influ2 allows the relationship with these individuals to span moves that may change their location, life events like marriage that may change their name, as well as job changes. These long-term relationships are especially valuable for B2B marketers since sales cycles tend to be longer.
With Influ2 V2 multi-stage journeys, marketers can easily customize outreach strategies based on individual engagement to move prospects through the buying journey. Marketers can create rules based on metrics like number of impressions, clicks, sales outreach and more that customize the prospects’ experiences. This personalized approach ensures that each customer receives the right messaging at the right time, maximizing engagement and conversion rates.
Recognizing the importance of marketing and sales alignment, Influ2 V2’s privacy-first technology facilitates and accelerates ongoing collaboration between departments to drive increased conversions by turning ads into a sales multiplier. Marketers can prioritize prospects for sales based on the individual’s engagement with the advertising campaign and provide guidance on which specific advertising messages resonated with each target buying group and key decision makers. This ensures targets are engaged as people with real interests versus as faceless organizations. Both sales and marketing can track contact-level intent through integrations with CRM and other systems.
“Working with Influ2 helps us unify marketing and sales activities. We can spend our marketing budget on targets that we actually care about,” said Tatiana Giraldo Gómez, digital marketing manager at Lean Solutions Group. “Now we can see a direct impact of our marketing efforts on the pipeline and revenue.”
Influ2 V2’s comprehensive revenue reporting capabilities bridges the gap between GTM leadership needs and effectively demonstrates the impact of marketing activities on revenue generation. By consistently tracking the impact from first touch through to a closed deal, marketers can continually optimize their campaigns to improve the revenue impact of their advertising efforts. This empowers businesses to measure and analyze the alignment between marketing and sales, ensuring that both teams are working in sync towards common revenue-centric goals.
“Influ2 is on a mission to make advertising work for B2B sales teams and prove that impact,” said Dmitri Lisitski, CEO and Co-Founder at Influ2. “You can't improve something you don't measure, so aligning sales and marketing teams on buyers’ journeys and revenue-centric metrics is at the heart of Influ2 V2. We deeply care about B2B ads’ efficiency. It has been incredibly impressive to witness the billion dollars of deals that our early adopters have been able to influence and we are only just getting started.”
Influ2 V2 is now generally available to both new and existing customers. To learn more about the revenue marketing engine for B2B organizations, please visit https://www.influ2.com/.
Influ2 is a unique person-based advertising engine that allows engaging decision-makers by name throughout their entire buyer journey. Capgemini, Chargebee, Hexaware, and hundreds of other enterprise and mid-market accounts use person-based advertising to generate and close the pipeline.
Influ2 helps B2B businesses turn ads into their ultimate sales multiplier by:
- Running person-based ads in sync with sales.
- Gaining transparency between sales and marketing.
- Tracking revenue impact from the first touch to a closed deal.
Influ2 has been recognized as a challenger in the B2B Advertising Solutions category by the Forrester Wave, and it is leading in ABM advertising with the best estimated ROI according to G2.