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Tyrrell Schmidt has been named Global Chief Marketing Officer, TD Bank Group, reporting to Christine Morris, SEVP Transformation, Enablement & Customer Experience.
In July, Tyrrell assumed the CMO role on an interim basis where she quickly elevated the Marketing function with business partners, listened to their needs, and aligned to their expectations and growth priorities. She is a vital part of advancing the Bank's strategic focus on customer obsession and brand leadership. During this time, Tyrrell has accelerated marketing's personalization and segment-based approach and helped deliver improved business performance including record growth in Marketing-driven sales in FY'23.
Tyrrell is a people-first, inclusive, and authentic leader known for her team building at TD committed to fostering a collaborative and dynamic colleague environment. Her passion for the Bank’s business, culture and strong followship in both the U.S. and Canada has attracted top talent to TD’s Marketing organization and she continues to inspire and empower colleagues to thrive and reach their full potential.
Over the last eight years, Tyrrell has taken on increasingly senior roles while consistently demonstrating a keen understanding of the financial industry, market trends, consumer behavior, and emerging technologies that elevate Marketing's capabilities and its strategic partnerships within the Bank both in Canada and the U.S.
Previously, Tyrrell led North American Brand and Customer Experience mandates before being named Chief Marketing Officer for TD Bank, America's Most Convenient Bank. Prior to joining TD, Tyrrell led large and complex teams across North America, Europe and Asia with responsibility for building brands, driving business growth, and customer-centric programming across multiple industries including financial services and healthcare.
The Toronto-Dominion Bank and its subsidiaries are collectively known as TD Bank Group ("TD" or the "Bank"). TD is the sixth largest bank in North America by assets and serves over 27.5 million customers in four key businesses operating in a number of locations in financial centres around the globe: Canadian Personal and Commercial Banking, including TD Canada Trust and TD Auto Finance Canada; U.S. Retail, including TD Bank, America's Most Convenient Bank®, TD Auto Finance U.S., TD Wealth (U.S.), and an investment in The Charles Schwab Corporation; Wealth Management and Insurance, including TD Wealth (Canada), TD Direct Investing, and TD Insurance; and Wholesale Banking, including TD Securities and TD Cowen. TD also ranks among the world's leading online financial services firms, with more than 16 million active online and mobile customers. TD had $1.96 trillion in assets on October 31, 2023. The Toronto-Dominion Bank trades under the symbol "TD" on the Toronto and New York Stock Exchanges.