Some companies spend more than 10% of their revenue on marketing, but a relatively new trend is emerging that’s making many businesses think twice about how much of their marketing budget should be spent on advertising and promotions alone. It’s called personal branding. Alexis Quintal, owner and CEO of Rosarium PR & Marketing Collective — has been leading the way for years. And now, she’s doubling down with her new RAISE Score evaluation.

The RAISE Score is a first-of-its-kind rating system for artists, leaders, speakers, authors, and entrepreneurs. Professionals looking for a free evaluation of their personal brand can fill out a quick, five-minute online quiz and instantly get a score that gauges their level of influence in their industry. 

“A company’s brand is only one way consumers grade a business on reputation,” said Alexis. “Prospective buyers want to get to know the person behind the storefront, and decide if they like them, before they make a purchase decision. That’s what a personal brand does. It gives professionals a platform to demonstrate their expertise, experience, authority, and trustworthiness in a given subject matter. I created the RAISE Score to be an easy tool that can help you see what you’re doing well in that regard and what needs development so you can be a highly effective influencer.”

Just how important is a personal brand? Years ago, when Alexis founded Rosarium, statistics weren’t so easy to come by. But she envisioned something big on the horizon and immediately pivoted to prepare her company — and her clients — for a major paradigm shift that’s now a hot topic in business circles.

• Americans see the most value in service professionals who have an established personal brand.
• Consumers are 74% more likely to trust someone who has an established personal brand they know, trust, and follow.
• 67% of Gen Z believe that having a great personal brand will be extremely important in the future.

Since then, Alexis has built a reputation as one of the foremost experts in the country on personal branding. Her expertise in this area alone has grown Rosarium’s client roster by several multiples. And her list of success stories — helping people grow their influence and increase business leads while boosting revenues — is getting even bigger. 

Here are just some of the impressive results Alexis’ clients have seen from Rosarium’s personal branding services:

• Social media growth increases to the tune of 1,000%+
• Numerous bookings for speaking engagements
• Multiple award nominations and/or wins within the first three months
• Record year-one revenues for a franchise

And now, with the RAISE Score, any business owner curious about personal branding has the opportunity to know where they stand so they can put together their own plan for success.

“This isn’t just a simple points system,” Alexis continued. “The RAISE Score takes into account your top social media platform, followers, SEO ranking, verifiability and other criteria that factor into your public notoriety. It compares your answers to industry metrics to create a full picture of how established your personal brand is. Then it scores your progress on the personal brand spectrum in an intuitive way — even for beginners. Anyone can do it. And why wouldn’t you? It’s free, and there’s nothing out there like it. There’s no better way to begin your personal branding strategy.”

The Rosarium RAISE Score evaluation is available now at Rosarium.work/raise. Results are immediate and come with free tips, directly from Alexis, on how to improve your ranking.

For more information, inquiries or media opportunities, email [email protected].