In collaboration with researchers at King's Business School, Bayes Business School (City, University of London), and Vrije Universiteit Amsterdam, Digital Turbine announced the release of "The Ultimate Guide to Interactive Mobile Video Ads," highlighting the significant impact of interactive elements in mobile video ads on increasing brand choice and consumer engagement. The report analyzed 250 mobile advertising campaigns and surveyed nearly 270,000 consumers across various industries, including Automotive, CPG, Entertainment, Retail, Tech, and QSR. 

Get your copy of “The Ultimate Guide to Interactive Mobile Video Ads” here