SAN FRANCISCO, CA – May 14, 2025 – Skai, the leading omnichannel platform for commerce media, just announced the winners of its 2025 ShopAble Media Awards, honoring consumer goods brands and agencies for their exceptional use of Skai solutions to produce impressive business results. This year’s awards featured more categories than ever before and drew a record number of entries from around the world. 

As commerce media continues to rapidly evolve, brands and agencies must embrace an omnichannel approach that spans every touchpoint of the consumer journey. With the stakes higher than ever in an economically turbulent time, these 2025 ShopAble Media Awards winners distinguished themselves through innovative, integrated campaigns that leveraged Skai:

• Marshall won for Omnichannel Excellence, using Skai to centralize campaign management across Walmart Connect, Wayfair, and Target; optimize seasonal strategies in real time; and drive a 48% increase in ROAS and a 37% jump in sales, while uncovering even greater opportunities for growth and efficiency with Celeste AI.
• Jellyfish was awarded for Global Excellence for scaling retail media campaigns across five countries with Skai, significantly improving performance and maximizing efficiency through automation tools like Dayparting, Portfolio Bidding, and Automated Actions. 
• Channel Bakers won the Innovation in Data award for collaborating with Skai Labs to create a custom, scalable solution with 300 prebuilt Amazon DSP line items mapped to individual cities—enabling precise bidding and seamless campaign activation that drove a 568% increase in ROAS. 
• The Estée Lauder Companies was celebrated with the Search Shopping Excellence award for leveraging Skai’s Search Term Analysis across its Google and Microsoft campaigns to drive direct-to-consumer growth and maximize ROAS during Cyber 5.
• GroupM’s Wavemaker US won the Commerce Data Excellence award for using Skai’s dashboards to streamline and automate performance read-outs for its retail media client, empowering smarter search strategies through data visualization and actionable insights that boosted overall CTR by 27%, conversion rate by 17%, and new-to-brand sales by 11%.
• Collective Measures won the Retail Media Excellence - Agency award for leveraging Skai’s advanced features, including Amazon Marketing Cloud insights and cross-channel targeting, to run full-funnel, multi-retailer campaigns, driving a 120% increase in ad-attributed revenue, 6% YoY sales growth, and improving conversion rates by 28x.
• LG Electronics USA & HSAD USA won the Retail Media Excellence - Brand award for leveraging Skai’s tools like AMC and Budget Target Portfolios to optimize campaigns, driving $7.1M in revenue growth and significant performance improvements.
• Mia Rowe, Retail Media Strategist at Tinuiti, was named Skai Agency Champion of the Year for building a true partnership with Skai, working closely to grow clients, win new business, and surpass goals while rallying her team to fully embrace the platform’s capabilities. 

“This year’s honorees truly represent the innovation, flexibility, and commitment to results that are shaping the future of commerce media. By leveraging strategic insights, creative execution, and cutting-edge technology, they achieved significant business growth and established a new standard of excellence,” said Evandro Carvalho, Chief Client Success Officer at Skai. “We are thrilled to congratulate the winners of the 2025 ShopAble Media Awards for redefining what’s possible in this dynamic landscape.”

To learn more about the ShopAble Media Awards, visit https://skai.io/shopable-media-awards/