New York, NY – May 15, 2025 — GOB Inc. is proud to announce that Helen Haitong Huang, Chief Creative Officer and Vice President of the company, has been honored at the 2025 Noble Awards—an initiative under IAA Partners, in collaboration with esteemed global platforms including MUSE Awards, NYX Awards, TITAN Awards, and more.
Huang was recognized across three distinguished categories: Outstanding Creative Entrepreneur, Outstanding Female Entrepreneur, and Health, Wellness & Fitness. These honors celebrate her visionary leadership at the intersection of innovation, inclusivity, and well-being.
As the creative force behind GOB Inc., Huang has driven award-winning product launches and campaigns that fuse artistic vision with measurable business growth. Her work has garnered attention from global media, including ELLE, Vogue, and Gotham, while boosting brand recognition by 200% through experiential and sustainable design.
Beyond her creative impact, Huang is a trailblazer for gender equity in leadership. She has increased female representation in executive roles at GOB Inc. by 40% and founded the Henglian Corporation’s Women’s Fund, mentoring over 1,000 women and establishing long-term pathways for leadership.
Her commitment to health and wellness is equally notable. Huang spearheaded innovative corporate wellness programs that cut employee burnout by 60%, integrating AI mental health tools and ergonomic design. GOB Inc.’s flagship store, Gorgeous Beauty, located in Midtown Manhattan, now serves over 10,000 weekly visitors, offering personalized wellness experiences that are setting new industry standards.
“These awards are a recognition not just of individual achievement, but of the collective vision we share at GOB Inc., to lead with creativity, empower with equity, and innovate with purpose,” said Huang.
Helen Huang is a creative artist whose work spans healthcare, beauty, fashion, theatre, and immersive interactive installations. With a philosophy rooted in the fusion of beauty, functionality, and emotional resonance, her designs invite connection and spark wonder. Inspired by the interplay of light, texture, and space, Helen creates transformative environments that blur the line between reality and imagination. As Creative Director/Chief Strategy Officer of GOB and a core member of the Vermilion Theatre, she brings a multidisciplinary and cross-cultural perspective to her practice.
