Welocalize, a leader in AI-driven translation and global content solutions, announced today that Jennifer Beaupre has been appointed as Head of Marketing. Beaupre joins the executive leadership team with a mandate to elevate the brand and support the company’s next phase of growth and transition toward a more product- and solutions-focused business model.
Beaupre brings more than two decades of marketing leadership experience across high-growth technology and SaaS companies. Prior to joining Welocalize full time, she served in a fractional capacity as Head of Marketing beginning in late 2024. During that time, she led key strategic initiatives, including decentralizing the marketing organization across service lines, onboarding marketing execution partners, and guiding the launch of Welocalize’s newly redesigned website.
“Jennifer has made a significant impact since day one,” said Welocalize CEO Paul Carr. “She understands where we’re going as a company and brings the experience to help us get there. As we focus more on delivering measurable business value through language, technology, and data, Jennifer’s leadership is already reshaping how we position Welocalize in the market.”
The company’s new website, launched in tandem with Beaupre’s official appointment, reflects Welocalize’s broader transformation and bold new voice.
“Language services isn’t evolving—it’s undergoing a seismic shift,” said Carr. “AI, automation, and content acceleration are reshaping the industry, and many are still clinging to old solutions. We’re not. Jennifer has been instrumental in helping us rethink how we communicate that shift—internally, with customers, and in the market.”
Beaupre’s previous roles include senior marketing positions at B2B technology companies where she led global go-to-market strategies, brand positioning, and demand generation. Her approach is grounded in aligning marketing with growth priorities and building high-performing teams.
“Welocalize is uniquely positioned at the intersection of language, technology, and data,” said Beaupre. “What drew me to Welocalize was the clarity of the vision and the willingness to challenge conventions. The redesigned website reflects that mindset—and it's just the start of how we’ll continue to show up for the market.”
Welocalize, Inc.
Welocalize is a leading technology-enabled provider of translation, localization, and AI-driven content solutions, helping businesses communicate, innovate, and grow globally. Specializing in complex and regulated industries, Welocalize delivers precise, scalable multilingual content through a powerful combination of advanced AI technologies and expert human talent. At the core is Welocalize’s AI-enabled OPAL platform, which transforms translation workflows by integrating machine translation (MT) and large language models (LLMs) to provide fast, accurate, and culturally relevant content in over 300 languages. With a commitment to excellence, Welocalize holds 7 ISO certifications. Welocalize is headquartered in New York with offices all over the globe. welocalize.com