Pietryla PR & Marketing, a Chicago-based strategic communications consultancy, has launched a new suite of consulting packages designed to help B2B marketing leaders gain clarity and momentum fast. The firm's Jumpstart Packages offer focused, senior-level support for messaging, brand strategy, public relations, and reputation management during high-stakes transitions.
Built for busy CMOs, founders, and lean marketing teams, each Jumpstart is a project-based engagement that delivers structure, insight, and ready-to-use tools—without the overhead of a traditional agency model.
"Many comms professionals are pulled in every direction and don't have time to onboard a full agency team," said Christine Wetzler, founder of Pietryla PR & Marketing. "What they need is clarity, smart messaging, and a support team that understands how to tie it all back to their business goals."
Each package is tailored to a specific business challenge and includes deliverables such as messaging briefs, positioning statements, PR strategies, executive talking points, or crisis protocols. Most engagements are completed within 30 to 45 days.
Here's a full list of what's on offer:
CMO Jumpstart - A focused, fast-track engagement to help new or overwhelmed marketing leaders assess strategy, tighten messaging, and identify quick wins. Designed to create clarity and momentum without the long ramp-up.
Messaging & Positioning Kit - A complete toolkit to clarify your brand voice, value prop, and key messages—tailored for media, customers, and internal teams. Built to align your story across channels and ensure everyone’s speaking the same language.
Crisis Comms Binder - A ready-to-use plan with tailored messaging, media protocols, and response templates—so you’re prepared before a crisis hits. Designed to give leaders confidence, speed, and control when it matters most.
Thought Leadership Kickstart - A strategic sprint to define your unique point of view, build a content pipeline, and position key executives as credible, compelling voices in the industry. Perfect for breaking through the noise with substance.
AI Brand Alignment - A deep dive into how your brand is being interpreted by AI tools—search engines, chatbots, and content generators. We identify gaps, update sources, and ensure AI pulls accurate, up-to-date messaging that reflects your brand the way it should.
Social Strategy Sprint - A rapid engagement to audit your current channels, refine your voice, and build a focused content plan that aligns with business goals. Ideal for brands that need to show up consistently and strategically, without spinning wheels.
Competitor Benchmarking & POV Report - A snapshot of where you stand in the market—who’s getting the attention, what they’re saying, and how your brand compares. We deliver actionable insights to sharpen your positioning and amplify your visibility.
PR Launchpad - A fast-start media strategy for companies prepping for a product launch, funding round, or major announcement. We build your press kit, identify key narratives, and lay the groundwork for smart, targeted outreach that gets noticed.
These packages are particularly well-suited for companies in the packaging, manufacturing, clean energy, and technology industries, where clear, strategic, and aligned communication is essential to achieve measurable business outcomes.
As AI-driven search tools like ChatGPT, Perplexity, and Google's SGE transform how buyers discover and evaluate brands, many companies are finding it harder to manage their digital presence. Unlike traditional search, AI draws from scattered, often outdated sources, making it difficult to control how a brand is presented.
Pietryla PR's AI Brand Alignment Audit addresses this challenge head-on, helping companies assess their AI search footprint and take meaningful steps to strengthen their brand narrative in this emerging space.
Unlike most firms, all Pietryla PR engagements are led by senior consultants. There's no bait-and-switch, no bloated teams, just focused, experienced support designed to deliver clarity and momentum where it's needed most.
Jumpstart Packages are available now and can be purchased directly at pietrylapr.com.
Pietryla PR & Marketing is a Chicago-based strategic communications consultancy specializing in public relations, messaging, and digital influence for B2B companies in packaging, sustainability, manufacturing, and energy. Founded by agency veteran Christine Wetzler, the firm helps communications leaders navigate critical moments—from product launches and rebrands to executive transitions and crisis response. Known for its nimble, senior-level service and results-driven approach, Pietryla PR delivers high-impact strategies that help clients punch above their weight in competitive markets. Learn more at www.pietrylapr.com.