Nestlé today announced the roll out of ambient air fryer cooking solutions across Germany, Spain, Portugal, Netherlands, Poland, Hungary, Italy, Greece, Finland, Norway and Denmark. The company is taking advantage of the growing popularity of this modern cooking device, The roll out of these products is in line with Nestlé’s recent expansion of its modern cooking portfolio globally, which are an integral part of the company’s global six ‘big bets’. 

The portfolio which varies across continental Europe includes the Crispy Chicken range with Cheesy, Paprika & Garlic and Tex Mex flavors, while the Wraps range enables preparation of Fajita, Street Taco and Kebab dishes. Supplementing these launches are recipe platforms under brand Maggi, that enable consumers to have wholesome meals every day.

“Maggi is a brand born in Europe, and the recent innovations are in line with its history of reinventing itself to serve consumer needs.” said, Marcin Poplawski, Head of Food Marketing Europe at Nestlé. 

"We understand our consumers have increasingly busy lives and are seeking products that save time, enhance their cooking skills, and inspire meal preparation using modern devices. Nestlé is well placed to address these emerging consumer trends and delighted to be amongst the first to multiple markets in Europe with ambient air fryer culinary solutions.” added Marcin.

This follows recent development by Nestlé around air fryer solutions, which has seen category offerings across the US, Chile, Mexico, the UK, Australia, New Zealand, Malaysia, Singapore and China.

Flickr link to download packshots: https://flic.kr/s/aHBqjCkQpg