Seed Strategy, the strategy and innovation practice of Burke, Inc., proudly announces the launch of a powerful innovation solution designed to help organizations build stronger brands by identifying innovation opportunities that improve their relevance with customers and create competitive momentum. The solution – designed by brand strategists, researchers, creatives, data scientists, and behavioral experts – combines creative intuition, consumer insight, and tailored artificial intelligence (AI) to generate breakthrough ideas, creating a competitive edge for brands.

Seed Strategy applies AI strategically to enhance the pace and depth of insight discovery, trend analysis, and idea development. This amplifies subject matter expertise and creativity— while reducing risk, improving time to market, and maximizing return on investment.

The next-generation innovation solution is designed to be both comprehensive and modular, allowing clients to engage with the full suite of capabilities, from idea to product launch, or to select specific components to support their existing innovation programs.

“To compete in today’s dynamic marketplace, innovation must be both agile and deeply grounded in human understanding,” said Eric Tayce, Vice President, Innovation Solutions. “Our unique solution puts AI in the hands of our experts, empowering clients to innovate confidently and effectively, while reducing their time to market and maximizing ROI.”

This launch marks a pivotal shift in how brands approach innovation—strategically, insightfully, and with the confidence that comes from a fully integrated human and AI approach.