MissionOne Media, the independent media unit of BarkleyOKRP, has been named Microsoft Advertising’s first-ever double-badged Elite Partner. The designation recognizes MissionOne as an “Elite Agency Partner” and as an “Elite Technology Partner,” two distinct categories.
MissionOne earned the designation in part due to its proprietary Deep Search™ platform, which leverages AI, automation, and audience intelligence to deliver more efficient scaling, smarter segmentation, and bulk optimizations, driving measurable growth without sacrificing precision.
“The future of media belongs to those who make every dollar work harder, smarter, and more transparently,” said Sean Corcoran, President of MissionOne Media. “Becoming Microsoft Advertising’s first-ever double-badged Elite Partner is proof that independence and innovation can co-exist, and when they do, brands win.”
"MissionOne has demonstrated a relentless focus on driving measurable impact for brands while embracing Microsoft Advertising’s AI-powered advertising solutions,” said Yolanda Lam - GM, Global Head of Agency Development at Microsoft Advertising. “As our first-ever double-badged Elite Partner, MissionOne sets a new standard for how agencies can leverage Microsoft Advertising’s full potential to create meaningful consumer connections and business results."
MissionOne’s recent work with a global B2B supplier illustrates the power of Deep Search™ in action. By using the platform to analyze performance and scale investments more efficiently than native tools allow, the team uncovered new opportunities to drive measurable growth. Deep Search™ enabled smarter segmentation, streamlined reporting, and bulk optimizations—accelerating results without compromising precision.
The results year-to-date speak for themselves: revenue is up 207% year-over-year, conversion rates have climbed 187%, and ROAS has improved by 15%.
MissionOne’s Big Indie approach—offering independence, transparency, and a full-funnel view of media—aligns with Microsoft Advertising’s mission to empower advertisers with data-driven insights and AI-powered tools. Together, the partnership will expand opportunities in retail media, audience modeling, and cross-platform activations for MissionOne clients.
For more information, visit missiononemedia.com.
About MissionOne Media
MissionOne Media powered by Adlucent is the independent partner for scale and soul in performance marketing. As the first-ever Microsoft Advertising Elite Technology and Elite Advertising Partner, they combine proprietary tools like Deep Search™, AURA™, Adlucent Index™ and more to deliver predictive, transparent solutions. From paid search and display to social, CRM, and analytics, MissionOne helps brands drive measurable outcomes with holistic media strategies that put every dollar to work. MissionOne offers the clarity, creativity, and care marketers need to outpace the competition.