ViralGains, a marketing platform that enables brands and agencies to discover, understand and nurture customers by leveraging the power of zero-party data in ads, today announced that it has been selected as winner of the “Best Predictive Analytics Solution” award in the 8th annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the most innovative companies in the global marketing, sales and advertising technology industry today.

ViralGains combines zero-party data and proprietary AI to deliver predictive ad targeting. Powered by zero-party data collected through short, optional surveys embedded in video and display ads, the real-time, privacy-friendly data fuels more precise targeting, better personalization, and smarter optimization. These Zero-Party Ads are privacy-first ad units that enable advertisers to reduce waste, learn directly from audiences in real-time, and build trust by asking, not assuming. 

The company’s VoiceAlike® is an AI solution that turns zero-party data into powerful, predictive insights and audiences. After Zero-Party Ads collect anonymized responses, the technology builds a campaign-specific model that predicts how non-responders are likely to answer, enabling precise segmentation beyond those who engage directly. As a result, ViralGains customers regularly see up to 3 times stronger audience quality, twice the website engagement, stronger brand lift, and greater media efficiency.

“The MarTech Breakthrough Awards spotlight the companies driving innovation and leadership in our industry, and we’re honored to be named Best Predictive Analytics Solution. This recognition celebrates our clients who use ViralGains to find new customers, determine the right messaging, and drive meaningful results,” said Tod Loofbourrow, CEO of ViralGains. “By combining zero-party data and AI, we deliver predictive ad targeting that’s not only powerful, but human. We are committed to helping marketers drive performance through privacy-friendly advertising solutions that create authentic consumer connections and lasting impact.”

“ViralGains puts the voice of the customer at the center of your digital ad strategy. Normally, after running an ad campaign, you learn how many people saw the ads, finished the video, or if they clicked to learn more. However, these metrics only scratch the surface, particularly with most platforms only relying on third-party data or passive tracking,” said Steve Johansson, Managing Director at MarTech Breakthrough. “In a world flooded with data but starved for relevance, ViralGains captures zero-party data - information consumers intentionally share. For innovating where it matters most, at the intersection of audience understanding, ethical data, and campaign performance, we’re thrilled to award ViralGains with ‘Best Predictive Analytics Solution.’”