Skai, the leading omnichannel advertising platform for commerce media, today announced the appointment of Mor Klier as Executive Vice President, Product. Based in San Francisco, Klier will spearhead product strategy and innovation for Commerce, Retail Media, and Skai’s GenAI marketing agent, Celeste AI — a move that heralds the company’s next phase of bold growth and category leadership.

Klier is a proven product leader with a track record of scaling high-impact advertising and commerce solutions on some of the world’s most influential platforms. He joins Skai from Walmart/Sam’s Club, where he served as Head of Product for Sam’s Club’s Retail Media Network. There, he built omnichannel monetization capabilities across onsite, offsite, and in-store media — spanning Sponsored Products, Sponsored Brands, Display, DSP and API integrations, Clean Room collaborations, Scan & Go ads, and more. His work bridged media innovation with tangible retailer outcomes, delivering growth at massive scale. 

Prior to Walmart/Sam’s Club, Klier held several senior product leadership roles at TikTok, including Global Head of Product for Commerce Ads, where he drove integrations with commerce platforms such as Shopify and BigCommerce. He later served as Global Head of Product for Commerce Audiences & Targeting, where he launched TikTok’s pioneering purchase-intent targeting solution, dramatically boosting performance for ecommerce and retail advertisers worldwide.

“Mor has been on the front lines of the retail media revolution,” said Guy Cohen, Chief Product Officer at Skai. “His experience shaping products that serve both advertisers and retailers – across channels, formats, and data ecosystems – makes him uniquely equipped to help lead Skai into its next chapter. His vision will enable us to accelerate innovation in GenAI, omnichannel optimization, and commerce performance in ways the market has never seen before.”

Klier’s career spans Fortune 500 companies, hypergrowth platforms, and startups, where he has led multidisciplinary teams across product, engineering, design, marketing, and sales. He has consistently delivered products used by millions, generating hundreds of millions in revenue, while driving adoption, engagement, monetization, and retention.

“Skai is redefining what’s possible in commerce media, connecting commerce, media, and intelligence in a way no one else is,” said Klier. “The opportunity to build the next generation of solutions that help brands and agencies win in a complex, connected world is incredibly exciting. This is the kind of challenge I thrive on!”

Klier holds an MBA from the Wharton School, a BS in Industrial Engineering, and a BA in Economics and Management from Technion’s Faculty of Data and Decision Sciences.