On 30 September, Visibrain will host an exclusive live webinar titled Maximise Your LinkedIn Strategy with Social Listening Insights. This online event is designed for marketing, PR, and communication professionals who want to strengthen their LinkedIn presence and gain a competitive edge by harnessing the power of data.

LinkedIn has rapidly evolved from a professional networking site into one of the most influential platforms for brand visibility, thought leadership, and audience engagement. Today, it is where business conversations happen, where industry leaders position themselves, and where organisations build credibility with key stakeholders. Yet, despite its importance, many brands struggle to make the most of LinkedIn’s potential. How do you cut through the noise? How do you measure impact? And most importantly, how do you ensure your LinkedIn strategy contributes to broader business objectives?

This webinar will address these questions by showing how social listening can transform the way businesses use LinkedIn. Social listening goes far beyond tracking mentions. It allows brands to capture the full spectrum of online conversations, identify emerging opportunities, and anticipate potential risks before they escalate. By applying these methods to LinkedIn, companies can refine their messaging, measure the effectiveness of campaigns, and discover valuable insights that are often hidden in the data.

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During the session, participants will gain practical knowledge through three dedicated use cases:

Monitoring and managing brand reputation: Learn how to track what people are really saying about your brand, competitors, and industry. Understand how reputation issues develop on LinkedIn and how to respond effectively.

Gaining strategic competitive intelligence: Discover how LinkedIn data can reveal competitor positioning, campaign performance, and sector-wide trends. Use these insights to strengthen your own strategy and stay one step ahead.

Sourcing and evaluating influencers: Find out how to identify authentic voices who shape conversations in your industry. Learn what makes an influencer credible, and how to measure their impact on your target audience.

The webinar will also provide a step-by-step look at how to integrate LinkedIn monitoring into your wider communication strategy. Whether you are focused on brand awareness, thought leadership, lead generation, or crisis prevention, social listening offers a framework for making smarter, data-driven decisions.

To bring these insights to life, the session will be co-hosted by two members of the Visibrain team. Sophie von Mensenkampff, International Content Manager, will share her expertise in analysing digital conversations and turning them into actionable strategies. Alongside her, Nishay Arshad, Business Developer at Visibrain, will provide a client-focused perspective, drawing on his experience helping brands deploy social listening tools to achieve measurable results. Together, they will guide attendees through real-world examples, highlighting both opportunities and risks on LinkedIn.

By the end of the webinar, participants will leave with a clearer understanding of how to maximise LinkedIn using a social listening approach. They will have concrete tools to monitor their brand’s online presence, benchmark against competitors, and identify influential voices that matter to their sector. Above all, they will see how data-driven insights can turn LinkedIn into a strategic asset rather than just another social channel.

Whether you are a communications director, marketing manager, or PR professional, this is a unique opportunity to take your LinkedIn strategy to the next level.

Click here to register