San Francisco, CA — August 26th 2025 — Vivun, unveiled the latest evolution to Ava - the world's first AI Sales Teammate designed to accelerate pipeline velocity and optimize conversion rates across complex B2B sales cycles. The update includes the latest release of Vivun's Sales Reasoning Model, the third evolution of Ava's underlying knowledge architecture, and a brand-new avatar-based interface—marking a transformative shift in how marketing and sales teams collaborate to drive revenue growth.

Conversion Intelligence That Thinks Like Your Top Performers

Unlike traditional sales and marketing tech tools that rely on basic automation triggers or generic AI features, Ava is powered by a domain-specific intelligence framework to think and work like the world's best B2B sellers. Vivun's proprietary Sales Reasoning Model gives Ava the ability to understand buyer intent signals, interpret prospect behavior patterns, and generate personalized engagement strategies that accelerate deals through every stage of the funnel.

Where most react to surface-level behavioral data, Ava's reasoning capabilities provide deep insights into why prospects engage, what messaging resonates, and which touchpoints drive conversion. This enables Go-To-Market teams to  optimize messaging strategies with unprecedented precision and create content that truly moves prospects forward.

"The Sales Reasoning Model powers Ava's brain," said Joe Miller, Chief AI Officer at Vivun. "It helps her understand what's going on in a deal and decide what to do next. It's smart, sales-specific, and evolving."

Revenue Intelligence That Scales Personalization

Where most AI agents rely on generalized large language models (LLMs) that treat every interaction the same, Ava's Sales Reasoning Model is purpose-built for high-stakes B2B sales environments where personalization and timing drive conversion rates. It enables marketing teams to deliver individualized buyer experiences at scale while providing sales teams with the context and intelligence needed to close deals faster.

This breakthrough in sales reasoning technology allows marketing teams to finally bridge the gap between campaign performance and actual revenue outcomes. Ava's intelligence reveals which marketing touchpoints truly influence buying decisions, enabling attribution models that go beyond last-touch or first-touch to understand the full conversion story.

The platform's secure intelligence architecture ensures that your competitive conversion strategies and buyer insights remain proprietary to your organization, never contributing to competitor advantages through shared training data.

Multi-Modal Engagement That Converts

This release also introduces Ava's new modality: an interactive avatar that acts as a trusted digital teammate across all customer touchpoints. The avatar experience brings marketing campaigns to life through personalized, real-time interactions that feel natural and engaging rather than automated.

From initial lead engagement through deal closure, Ava's avatar presence enables consistent, intelligent conversations that build trust and accelerate the buyer journey. Marketing teams can now deliver personalized experiences that scale across hundreds of prospects while maintaining the authenticity and relevance that drives conversion.

"Ava's not just analyzing calls or summarizing notes," said James Frey, Sales Leader at Coder. "She's anticipating our next moves, prepping us for meetings, and helping us drive deals forward. It's like having a teammate who's there every step of the way, and she's always on and available."

The Future of Revenue Team Alignment

These advancements build on Vivun's Agent Intelligence approach, where AI Agents are trained on a combination of structured sales data, unstructured buyer signals, and proprietary reasoning systems that understand how marketing efforts translate into sales outcomes. The updated Sales Reasoning Model represents the third generation of Ava's knowledge graph, delivering insights that help marketing teams optimize content, messaging, and campaign timing based on what actually closes deals.

For revenue teams seeking to optimize conversion rates and accelerate pipeline velocity, Ava's reasoning capabilities provide the missing link between marketing engagement and sales outcomes. Marketing teams gain unprecedented visibility into which campaigns and content pieces drive real revenue, while sales teams receive contextualized intelligence that helps them convert marketing-qualified leads into closed deals.

As AI continues to redefine revenue operations, Vivun remains focused on one truth: if your AI can't reason, it can't sell. With Ava's upgraded intelligence and new avatar modality, revenue teams can now deploy AI that understands buyer psychology, optimizes conversion paths, and measures true marketing impact on revenue—not just engagement metrics.