Skai, the leading omnichannel advertising platform for commerce media, today announced Jeff Cohen as its new Chief Business Development Officer. Cohen, most recently Principal Evangelist at Amazon Ads, will spearhead global partnerships and innovation at Skai as the company shapes the industry’s next era of omnichannel, AI-powered, and programmatic commerce media.

Based in Chicago, Cohen will oversee Skai’s global business development and partnerships, uniting brands, agencies, retailers, and publishers around the next phase of commerce media. As omnichannel becomes the norm, data is increasingly fragmented, activation stretches across walled gardens and the open web, and agentic AI is redefining how marketers work. 

“Commerce media is at a turning point,” said Cohen. “The last decade was about building the retail media foundations. The next decade will be about omnichannel, AI-powered and agentic transformation, with programmatic commerce media on the horizon as the next frontier. Skai has been laying the groundwork for years, and the opportunity now is to connect the ecosystem in ways that unlock growth for everyone. That’s why I’m here: to help Skai and our partners shape the future of this industry together.”

Cohen is one of the most recognized thought leaders in retail and commerce media. During his tenure at Amazon Ads, he spearheaded the growth of the partner-first community, championed the adoption of breakthrough solutions such as Amazon Marketing Stream and Amazon Marketing Cloud, and engaged thousands of partners worldwide through education and advocacy. During his time at Amazon, Cohen has become a fixture of the global conversation: presenting at more than 60 industry events across five continents, publishing 600+ LinkedIn insights, and cultivating a community of 24,000+ followers and 11,000 newsletter subscribers.

“Jeff is known across the industry as a voice of transformation,” said Gil Sadeh, President at Skai. “He has a rare ability to see where the market is heading and then bring partners together to make that vision real. With his leadership, Skai will remain the trusted platform that enables advertisers and agencies to thrive in an omnichannel, data-driven, AI-powered world, while powering the shift to a programmatic future.”

Before joining Amazon Ads, Cohen served as VP of Marketing and Product at Seller Labs, helping Amazon sellers build brands, optimize listings, and drive sales. He previously held senior leadership roles at CampusBooks.com, Textbooks.com, and MBS Textbook Exchange, where he drove growth through data-driven strategies and technology innovation. Cohen holds an MBA from Lindenwood University and a Bachelor’s in Business Administration and Management from the University of Missouri–Columbia. He also serves on the board of directors of the Brad Cohen Tourette Foundation Inc.