SAN FRANCISCO, October 8, 2025 – ContinuumGlobal, the company helping brands hyper-personalize their marketing at scale, today announced its newest platform: Smart Marketing Engine. Smart Marketing Engine is a customized artificial intelligence (AI) platform that helps brands move the needle on their engagement marketing with efficiency and performance. It integrates directly into the existing technology and data stacks of customers, freeing companies of tedious and difficult migrations. 

Quietly launched earlier this year, Smart Marketing Engine has been gaining momentum with ContinuumGlobal’s customers by delivering a one-stop shop for building comprehensive marketing campaigns with the help of AI. The customized AI assistant is tailored to each company’s specific goals, program, customers, and content, all using their first-party data as the single source of truth.

Smart Marketing Engine has transformed complex, time-consuming, and resource-intensive manual processes into a seamless end-to-end journey for engagement marketers. As marketing budgets and teams shrink, marketers are expected to do more with less. For these marketers, Smart Marketing Engine’s customized approach to AI gives them the tools to succeed, decreasing barriers to achieving their marketing goals.

“We created Smart Marketing Engine to bring marketers the things they need most in building marketing campaigns: value, intentionality, and efficiency,” said Suresh Mathai, CEO at ContinuumGlobal. “We’re already seeing incredible results for customers who have embraced Smart Marketing Engine’s customized AI, and we’re excited to continue building this platform to meet marketers where they are and to empower them with the data they already have available.”

Initially, ContinuumGlobal is focused on growing Smart Marketing Engine to support the areas that are the biggest bottlenecks for marketers – content, quality assurance, and intake. The platform is composed of seven different modules, all created to help marketers build efficient and effective campaigns. These modules include:

• Omnichannel Assistant – Streamlines asset production to create consistent, personalized messaging across all channels.
• Email Assistant – Generates emails using custom templates or modular design systems.
• Market Research – Uncovers tech trends, detects changing customer preferences and pain points, and assesses competitors in order to guide more informed decisions. 
• Governance and Approvals – Leverages historical data and best practices to evaluate brief approval likelihood and identify potential issues.
• QA Analyzer – Instantly validates copy and sends configurations, links, and accessibility to reduce QA time by up to 40%.
• Campaign Wizard – Automates campaign workflows to work in tandem with Omnichannel Assistant and Email Assistant to seamlessly integrate to a client’s systems for deployment.
• Creative Intelligence – Merges AI, data insights, and human creativity to create a personalized customer experience by combining machine learning for scalability and human empathy for resonance.

Smart Marketing Engine is available now for marketers. To learn more about Smart Marketing Engine and connect with ContinuumGlobal, visit this page. You can also meet the ContinuumGlobal team in-person this week at Zeta Live 25.