Dstillery, the leading AI ad targeting company, has partnered with ViralGains, the leading marketing platform specializing in zero-party data and AI-powered audience-building solutions. By combining ViralGains’ proprietary sentiment-based audience capabilities with Dstillery’s breakthrough Multimodal AI targeting technology, the partnership enables advertisers to reach the right audiences at every stage of the funnel.

ViralGains enables advertisers to discover, understand, and nurture consumers by uncovering real-time sentiment and intent from zero-party data—voluntary feedback collected in ads—and scaling it with predictive VoiceAlike® AI models. To enhance these intent-based audience solutions with strong conversion-focused targeting, ViralGains conducted a blind benchmark against six third-party providers. Dstillery’s Multimodal AI delivered the highest accuracy and audience quality, making it an ideal partner to extend ViralGains’ full-funnel coverage.

Powered by Multimodal AI, Dstillery’s custom audience models can learn from any form of data – including first-party data, proxy brand signals such as keywords, or even an audience brief – and translate it into any form of data. This adaptability unlocks precise, high-performing targeting from diverse signals while eliminating the fragmentation, latency, and guesswork that have long hamstrung programmatic advertising. By refreshing daily and continuously adapting to new data, these models deliver sustained performance that outpaces static datasets and provide incremental value alongside ViralGains’ proprietary models.

“ViralGains has always been committed to helping advertisers build stronger connections with real people through data they willingly share,” said Cindy Brown, Chief Revenue Officer at ViralGains. “By combining our zero-party data and VoiceAlike® AI with Dstillery’s Multimodal AI, we can now give brands a seamless way to link sentiment and intent-based insights with conversion performance, unlocking smarter media plans and higher campaign ROI.”

“Multimodal AI was built to help advertisers get more out of their data,” said Ryan Perone, SVP, Head of Sales at Dstillery. “By combining it with ViralGains’ audience technology, we’re delivering a seamless way to connect sentiment insights with conversion precision, proving that AI-driven targeting can both scale and perform.”

As advertisers demand smarter, more adaptive solutions to reach nuanced personas and drive measurable results, this partnership reflects a shared commitment to innovation, accuracy, and performance across the video advertising landscape.