Skai, the leading omnichannel advertising platform for commerce media, today announced a new partnership with Tesco Media and Insight Platform, powered by dunnhumby and operated via Epsilon Retail Media.This collaboration enables brands and agencies to seamlessly activate Tesco campaigns within Skai’s unified platform, simplifying management, improving performance, and expanding reach to over 24 million grocery shoppers.
Through this integration, advertisers can manage Tesco sponsored product ads directly in Skai, while leveraging Celeste, Skai’s GenAI marketing agent purpose-built for commerce media, to streamline workflows, drive campaign performance, and respond to changes in real time. By consolidating Tesco campaigns alongside 300+ global retailers and publishers, Skai enables marketers to plan, activate, measure and fine-tune all of their campaigns in one centralized place.
“With grocery shopping representing some of the most frequent and high-intent consumer interactions, Tesco Media offers advertisers a powerful way to reach customers where loyalty and purchase decisions are being made,” said Simon Piper, Executive Vice President EMEA at Skai. “By bringing Tesco into Skai’s omnichannel platform, brands and agencies can now expand their retail media strategies with precision, automate for stronger returns, and prove the impact of their investment across the entire commerce journey.”
Advertisers leveraging Skai’s integration with Tesco Media can expect to benefit from:
- Unified Access: Manage Tesco campaigns directly within Skai’s platform, managing them alongside all other omnichannel media investments.
- Audience Expansion: Reach Tesco’s loyal, high-frequency grocery and household shoppers.
- Built-In Optimization: Drive efficiency and incremental growth with Skai’s automation tools, including pacing, alerts, portfolio management, and experiments.
- Actionable Insights Beyond Tesco: Connect Tesco performance to your broader retail media strategy, turning individual campaign results into a comprehensive view of your omnichannel commerce media efforts.
"We’re thrilled to partner with Skai to bring Tesco Media campaigns to life in a whole new way,” said Florian Clemens, Director Strategy, Proposition & Measurement at Tesco Media. “This integration empowers brands to reach millions of high-frequency grocery shoppers with precision, manage campaigns more efficiently through Skai’s omnichannel platform, and turn insights into measurable results across the entire commerce journey. Together, we’re helping advertisers unlock the full potential of retail media."
This partnership expands Skai’s mission to simplify and scale commerce media for advertisers, delivering stronger returns and greater confidence in omnichannel investment strategies.
Skai is the leading omnichannel advertising platform for commerce media, combining advanced digital marketing capabilities with commerce insights and operations to drive growth for brands and agencies. Powered by unified data and proprietary GenAI, Skai delivers full-funnel media planning, optimization, and measurement, plus insights and automation that help brands improve digital shelf performance, retail execution, and revenue recovery. This integrated approach maximizes sales, profitability, and market share across media and commerce touchpoints.
Trusted by over 8,000 brands and agencies, including PepsiCo, Sanofi, and Estée Lauder, Skai integrates with 300+ publishers and retail media networks such as Amazon Ads, Walmart Connect, Criteo, Google, Microsoft, Facebook, and TikTok. Headquartered in San Francisco with nine international offices, Skai empowers brands to connect media and commerce for measurable growth and efficiency. Visit skai.io for more information.
About Tesco Media and Insight Platform
Tesco Media and Insight Platform is a partnership between Tesco, the UK’s largest grocery retailer, and dunnhumby, a global leader in Customer Data Science. Together, we always put the customer first.
Everything we do is fuelled by the insights generated via over 23 million Clubcard households, a diverse, nationally representative, first-party behavioural dataset. We empower brands with granular insights so they can identify their most important customers and understand what matters to them.
We help serve brands and their media agencies via a unique mix of technology, software, and insight and media products which collectively help provide customers with a more relevant and personalised shopping experience. As the UK’s largest closed-loop Grocery Media and Insight Platform we’re able to connect the dots between advertising exposure and customer behaviour across online and offline touchpoints to help brands take better product, marketing, and commercial decisions and understand the true impact of their investment.
About dunnhumby
dunnhumby is the global leader in Customer Data Science, empowering businesses everywhere to compete and thrive in the modern data-driven economy. We always put the Customer First. Our mission: to enable businesses to grow and reimagine themselves by becoming advocates and champions for their Customers.
With deep heritage and expertise in retail — one of the world’s most competitive markets, with a deluge of multi-dimensional data — dunnhumby today enables businesses all over the world, across industries, to be Customer First.
The dunnhumby Customer Data Science Platform is our unique mix of technology, software and consulting enabling businesses to increase revenue and profits by delivering exceptional experiences for their Customers – in-store, offline and online. dunnhumby employs over 2,500 experts in offices throughout Europe, Asia, Africa, and the Americas working for transformative, iconic brands such as Tesco, Coca-Cola, Meijer, Procter & Gamble, Raley’s, and L’Oréal. Learn more at https://www.dunnhumby.com/