Prodigy, the leading Software as a Managed Service (SaaMS™) marketing spend platform trusted by top-tier brands, is proud to announce the launch of Max, a first-of-its-kind agentic chatbot integrated into Prodigy Plus. Max is a conversational, insights-powered spend management assistant designed to help marketing teams navigate budgeting with clarity, speed, and intelligence. 

With Max now live across all client accounts, Prodigy Plus users can instantly access unified, actionable insights on their full marketing spend—from creative production to media, events, and more. Built with enterprise-grade security and integrated directly into clients’ financial systems, Max transforms previously fragmented data into immediate strategic guidance.

“Max is a major milestone for us,” said John Lipuma, CEO of Prodigy. “We’ve always believed that AI should be a partner, not a replacement for human expertise. Max represents the culmination of that vision. It’s intelligent, approachable, and built to give marketing leaders the clarity and control they need in an increasingly complex environment. We’re excited to answer  the industry's call for AI tools that are both powerful and human-centered.”

Max answers real-time questions like:

• “Which campaigns are underperforming against budget?”
• “Where should we re-allocate spend next quarter?”
• “What’s driving our highest ROAS?”

Prodigy has long stood out for pairing white-glove service with technical excellence. With the launch of Max, that partnership evolves into “Human + Max Intelligence” at the intersection of human insight and AI power. Plus and Max give enterprise marketers the ability to budget, optimize, forecast, and act faster than ever before.

Laborious, time-consuming tasks that can take marketers months to build in spreadsheets now take seconds with Max. Max’s utility goes beyond a typical chatbot—it’s a Marketing Budget Strategist that’s always on, always learning, and always ready to help marketers get more efficient and effective with their spending.