New York, NY — November 4, 2025 — A new player is transforming how media agencies plan retail-driven radio campaigns. bisqqit, the first geo-coded audio planning platform built for agencies, brings real-time, location-based intelligence to the forefront of broadcast strategy.

Developed by veteran audio executives, bisqqit replaces manual signal mapping and outdated data with a single, intuitive workspace that visualizes coverage, compares same-format stations, and identifies true trade-area reach in minutes.

“bisqqit was designed for planners and buyers making fast, data-backed decisions across complex market landscapes,” said Kathleen Fink, Managing Partner and Co-Creator. “It finally answers the question of which stations genuinely reach a retail location—and which don’t.”

The platform consolidates competitive insights, signal overlays, and geo-coded retail data, producing proposal-ready visuals that streamline the entire audio planning workflow. For national, regional, and local retail clients alike, bisqqit provides the transparency and clarity that modern campaign execution demands.

As more brands lean into digital, it’s worth remembering that broadband expansion remains years from closing the gap. Radio continues to deliver where digital falls short — and bisqqit pinpoints exactly which stations carry your message where online reach can’t. In markets still waiting on reliable connectivity, bisqqit ensures campaigns truly connect to local communities.

bisqqit also offers Backroom Services, providing custom coverage audits, mapping, and competitive visualization — no full subscription required.

Learn more: www.bisqqit.com