Skai, the leading omnichannel advertising platform for commerce media, today announced the appointment of Paul Wainwright as Head of Sales, EMEA. Most recently with Profitero+, he brings extensive experience in retail analytics, digital commerce, and managing international sales organizations to further Skai’s expansion across Europe.
The European retail media market has enjoyed double-digit year-over-year growth, surpassing €13.7 billion in 2024 according to IAB Europe, yet significant fragmentation across retail networks and markets remains a challenge. Wainwright’s appointment strengthens Skai’s ability to help brands and agencies navigate this evolving landscape and maximize the impact of their media investments.
“Paul joins us at a pivotal moment,” said Simon Piper, Executive Vice President, EMEA at Skai. “Europe is one of the most dynamic and complex regions for commerce media. His deep market expertise and proven success working with enterprise brands will play an important role as we advance our regional strategy and deliver measurable value for clients.”
At Profitero+, Wainwright served as Vice President of Sales, EMEA & APAC, leading the commercial team as it enabled global advertisers to harness digital shelf analytics and commerce insights to improve product visibility, pricing strategy, and performance. Prior to Profitero+, Wainwright held senior sales and leadership roles at Brandwatch and Crimson Hexagon.
“I’m excited to join Skai at a time of incredible momentum and innovation,” said Wainright. “The company’s GenAI vision roadmap was a major factor in my decision; few organisations are bringing data, media, and intelligence together in such an ambitious and yet practical way. As Europe’s channels and audiences continue to fragment, Skai’s unified platform stands out for helping advertisers turn insights into performance and measurable business growth."
As Skai continues to expand globally and more brands embrace unified data intelligence to drive full-funnel, omnichannel performance, Wainwright’s hiring reinforces the company’s commitment to strengthening its European presence and supporting the success of its growing client base.
Skai is the leading omnichannel advertising platform for commerce media, combining advanced digital marketing capabilities with commerce insights and operations to drive growth for brands and agencies. Powered by unified data and proprietary GenAI, Skai delivers full-funnel media planning, optimization, and measurement, as well as insights and automation that help brands improve digital shelf performance, retail execution, and revenue recovery. This integrated approach maximizes sales, profitability, and market share across media and commerce touchpoints.
Trusted by over 8,000 brands and agencies, including PepsiCo, Sanofi, and Estée Lauder, Skai integrates with 300+ publishers and retail media networks such as Amazon Ads, Walmart Connect, Criteo, Google, Microsoft, Facebook, and TikTok. Headquartered in San Francisco with nine international offices, Skai empowers brands to connect media and commerce for measurable growth and efficiency. Visit skai.io for more information.