ContinuumGlobal, the company helping brands hyper-personalize their marketing at scale, today announced Omnichannel Assistant, a new AI-powered agent for omnichannel content creation. Built as a customizable, reusable agent inside the Smart Marketing Engine™, Omnichannel Assistant enables marketers to orchestrate personalized, versioned content at scale from a single source brief.

Omnichannel Assistant gives marketers a single workspace to generate content for every channel – direct mail, paid media, social, web, SMS, and in-app notifications – in one place. Starting from one brief, the Omnichannel agent instantly produces cohesive content across dozens of channel and audience segments, transforming hours or days of production work into minutes while maintaining strict brand and compliance standards.

Trained on each client’s unique brand voice, audience insights, and historical performance data, the Omnichannel agent doesn’t just generate more content – it generates smarter content. Every output is tuned to the nuances of the client’s tone, offers, and conversion drivers, ensuring that creative is not only channel-ready but contextually relevant and performance-aligned for every segment.

“Working closely with marketers, we see one consistent challenge: they have to produce content for an ever-expanding set of channels and segments, and the result is often fragmented or generic, while draining time and resources,” said Marie Aiello, Senior Vice President at ContinuumGlobal. “With Omnichannel Assistant and our library of customizable, reusable agents, teams can create once and adapt everywhere. They get personalized, versioned content at scale without sacrificing their brand voice or creative control.”

Early adopters of Omnichannel Assistant are already seeing meaningful gains in both efficiency and effectiveness. One marketing team increased content output by 30-50% while sustaining consistent messaging and creative quality across channels. Another global brand cut the time required to produce segmented omnichannel campaigns from days to minutes, enabling them to support more audience segments and campaign variations without adding creative headcount.

Omnichannel Assistant is part of a broader suite of customizable, reusable agents within the Smart Marketing Engine™ that support high-velocity, high-complexity marketing operations. Key capabilities of the Omnichannel Assistant agent include:

• One central platform: Centralized content creation across 7 channels and 13 formats for unified campaign orchestration.
• Content variations: Automated, segment-specific content variations generated across all channels from a single brief, delivering personalized versioned content at scale.
• Aligned messaging: Consistent brand voice and message alignment across every output channel, trained on each client’s brand guidelines and historical performance.
• Rapid iteration: Fast iteration cycles with instant feedback, enabling marketers to refine and optimize messaging for individual channels, segments, and use cases in real time.
• Human-guided workflows: Built to keep marketers in control, with clear review, approval, and override steps embedded into the workflow.
• Instantly translatable content: One-click translation of content into over 100 languages to support global campaigns and local market nuance.
• Image generation: Integrated image generation to create or adapt visuals for social and ad formats, with the ability to incorporate existing brand assets.

Omnichannel Assistant is available now within the Smart Marketing Engine™ platform. To learn more about Smart Marketing Engine™ and Omnichannel Assistant, visit this page and connect directly with ContinuumGlobal.