Skai, the leading omnichannel advertising platform, today announced a strategic partnership with Reddit, the most human place on the internet. The partnership enables advertisers to plan, activate, and measure Reddit Ads as part of their broader omnichannel advertising strategies.

With 100,000+ communities and 116+ million daily active uniques, Reddit is where real people form communities, get answers, share ideas, discuss life, and offer advice. Highly unduplicated audiences turn to Reddit every second for advice and recommendations. As a result, consumers are 27% more likely to purchase after viewing ads on Reddit compared to other social platforms.

As discovery continues to evolve, consumers are increasingly turning to AI-powered search experiences to find first-hand perspectives, comparisons, and candid advice. In these environments, trusted human conversations matter more than ever, and Reddit is the #1 most-cited domain across all AI/LLM platforms (according to Profound). 

For advertisers, this shift raises a practical challenge: how to manage Reddit not as a standalone tactic, but as a measurable, scalable channel within a broader media strategy.

Through the partnership, Skai is building native support for Reddit Ads within its omnichannel platform, bringing Reddit into core planning, execution, and measurement workflows. Initial capabilities focus on account connectivity, reporting, and analytics powered by Skai’s proprietary GenAI marketing agent Celeste, giving advertisers unified visibility into Reddit performance alongside their other media investments.

Over time, Skai will expand support for campaign creation and scaled management across all Reddit objective types, enabling advertisers to execute and optimize Reddit campaigns directly within the platform. This phased approach allows brands to move from visibility to full operational control of Reddit as a core omnichannel channel.

“As discovery becomes more fragmented and answer-driven, brands need better ways to connect trusted community engagement to measurable performance,” said Jeff Cohen, Chief Business Development Officer at Skai. “By bringing Reddit Ads into Skai’s omnichannel platform, we’re helping advertisers operate Reddit as a core channel, understand its role across the customer journey, and connect it to outcomes across channels.”

Reddit plays a distinct role in modern advertising strategies because high-intent shoppers turn to its communities to evaluate options, validate choices, and learn from real users. The platform consistently ranks as one of the most trusted environments for honest product recommendations and advice, making it a powerful environment for brands to engage at moments when decisions are actively being made.