Coinzilla, a leading crypto advertising network, has released a market-level review comparing crypto advertising performance across 2024 and 2025.  

Based on aggregated campaign insights from advertisers and publishers worldwide, the report shows how crypto brands adapted visibility strategies, budgets, and performance goals across the market. 

The data tells a clear story. Crypto advertising did not slow down. It matured. Advertisers moved away from rapid testing and short-term exposure. Instead, they focused on steady delivery and long-term brand presence. 

From Expansion to Execution 

As market conditions stabilized, advertising strategies became less reactive to volatility and more aligned with predictable user behavior. This transition led to several structural changes across the market: 

• Advertisers ran fewer campaigns at the same time; 
• Campaigns stayed live longer, with fewer restarts; 
• Performance goals became clearer and easier to track. 

Stable Visibility Over Short-Term Spikes 

At the advertiser level, Coinzilla observed a narrower and more predictable impression range throughout the year. Instead of aggressively scaling during volatile periods, brands prioritized continuous, year-round exposure. 

This approach highlights a more mature understanding of brand building in crypto. Stable visibility now outperforms short-lived bursts tied to market hype. Advertisers planned budgets more carefully and invested in channels that delivered dependable results.  

Lower impression volumes did not signal weaker demand, but smarter pacing and tighter budget control. 

More Focused Publisher Selection 

A similar trend emerged on the publisher's side. Advertisers concentrated delivery on a smaller group of high-performing publishers and placements, improving consistency, and reducing monthly fluctuations. While impressions per publisher declined from previous peak levels, delivery quality remained strong.  

This shift reflects consolidation rather than reduced reach, with advertisers prioritizing premium inventory and audiences that consistently drive results. 

Clearer Geographic Focus and Higher-Intent Engagement 

Crypto advertising maintained its global footprint, but budgets were directed toward fewer, more stable markets in 2025. Coinzilla data identified the most active regions as: 

• United States; 
• Germany; 
• France; 
• Indonesia; 
• India. 

User behavior also evolved. Mobile continued to account for around 60% of impressions, while desktop usage increased toward the end of the year, suggesting more research-oriented, higher-intent engagement. 

Market Outlook: The Future of Crypto Advertising 

Overall, Coinzilla’s data shows that crypto advertising is increasingly treated as a performance-driven discipline rather than a response to short-term market excitement. Sustained exposure, controlled pacing, and consistent delivery are now central to effective campaigns. 

As the industry continues to mature, brands that focus on disciplined execution, data-led decisions, and high-quality placements are best positioned for long-term, sustainable growth. 

Founded in 2016, Coinzilla has become one of the largest crypto ad networks worldwide. To date, it has delivered over 50K campaigns for more than 15K advertisers and works with a global network of 2K+ publishers. 

Access the Full Market Breakdown 

The complete report is available on Coinzilla’s official website. For continued updates on crypto advertising trends, platform developments, and future insights, follow Coinzilla on   LinkedIn, and X (Twitter) .