VDX.tv, a global leader in digital advertising solutions, is doubling down on its momentum in and commitment to serving the political vertical. This is emphasized by the company’s recent wins in the Reed Awards for excellence in political advertising. As VDX.tv continues to grow its expertise in politics, these wins validate the company’s approach and position in the market to bring continuity across environments to reach voters when and where they need to be reached.
The company took home two Reed Award wins, with the Best New Product - Democratic category for TV Magnify Surround and Best Use of Dynamic Insertion in a CTV Ad for the work on Christian D. Menefee’s campaign for Congress, in collaboration with VoteShift. These wins highlight both the company’s advanced product to support political advertisers and its specific work with political customers to build successful advertising campaigns.
TV Magnify Surround is a product that VDX.tv launched with political and public affairs campaigns in mind as ideal use cases. As voters consume more content across more platforms than ever before, it’s critical to reach them with the right messages in the right places to influence both opinion of candidates and overall voter turnout. TV Magnify Surround is centered around the television, but expands reach far beyond it. For political campaigns, VDX.tv matches targeted voter audiences to IP addresses and device IDs, enabling campaigns to reach households with precision, starting with a CTV impression. From there, VDX.tv reinforces the message by delivering follow-up impressions to household devices, with the goal of reaching seven total impressions within a short time frame, helping to drive recall, persuasion, and message retention. This process is vital in politics, when voters are being bombarded on all sides with messages to influence their vote.
Behind the scenes, TV Magnify Surround uses automation to allocate advertising spend and adjust frequency across distinct voter segments as Election Day approaches.
“We built TV Magnify Surround to ensure that campaigns can engage voters in a deliberate and strategic way throughout their daily routines,” said Zach Adams, Director of Client Partnerships, Politics & Public Affairs at VDX.tv. “We’re committed to helping candidates not only gain visibility with potential voters, but build relationships that inspire action both immediately and on election day.”
VDX.tv has grown significantly in the political vertical, supporting Democratic campaigns across the country. In 2021, VDX.tv won the Reed Award in the category of “Best Use of Technology GOTV”.
To learn more about VDX.tv and how it supports political campaigns, please visit: https://www.vdx.tv/industry-solutions/political-advocacy.
VDX.tv enhances the impact of TV advertising by seamlessly extending it across household members’ personal digital devices and beyond. When a brand’s ad airs on a home CTV, VDX.tv follows up by delivering the same video ad to smartphones, laptops, and tablets and digital-out-of-home screens. These interactive digital ads provide additional, dynamic content - such as product details, nearby locations or exclusive offers - creating a more engaging consumer experience. By leveraging audience technology, the company ensures that TV ads reach the most relevant audiences for each brand.
VDX.tv’s solutions are tailored to address marketing challenges across various industries. By bridging TV and digital advertising, the company delivers smarter, more effective campaigns that drive real business results. Learn more at www.vdx.tv.
