New York, NY — [May 5, 2026] — Sightly, an AI-powered marketing intelligence and ad technology company, announced the promotion of Jacob Miesner from Senior Vice President of Technology to Chief Technology Officer.
In his new role, Miesner will lead Sightly’s global technology development and execution, guiding the company’s strategy as it continues to scale and advancing its mission to help brands navigate culture in real time through AI-driven insights and activation.
Miesner has been instrumental in shaping Sightly’s technology vision and product innovation. During his tenure as SVP of Technology, he architected and launched Sightly’s Model Context Protocol (MCP) server, a foundational integration layer that enables AI systems to securely connect brand, cultural, and performance data in real time. This approach marks a shift away from closed AI systems toward interoperable intelligence embedded directly into agency and brand workflows.
Under his leadership, Sightly achieved several notable milestones, including a large-scale MCP integration with WPP’s BrandAsset Valuator (BAV) Group. This integration connects long-term brand equity data with real-time cultural signals across platforms such as TikTok and YouTube, establishing a blueprint for a growing pipeline of integrations with major global agencies and holding companies.
Miesner also led the development of Sightly’s Mentality Agent, an AI-powered reasoning layer that enables marketers to analyze and act on brand, cultural, and media data within a unified system. His work has helped transform Sightly from a services-based business into a scalable, enterprise technology platform used by Fortune 500 companies.
“This is a proud moment for me as a CEO,” said Adam Katz, CEO of Sightly. “I started working with Jacob out of a WeWork in the early days. Today, we are discussing MCP with some of the biggest brands in the world. It has been incredible to watch that evolution.”
“Jacob’s leadership has been foundational to Sightly’s evolution as a technology company,” Katz added. “His ability to anticipate where the industry is headed and build the infrastructure to support it has positioned Sightly at the forefront of AI-powered marketing intelligence.”
Miesner’s promotion reflects a long-standing trajectory at Sightly, where he began as an intern and played a foundational role in building the company’s Brand Mentality platform from the ground up. He is named on all three Sightly patents, underscoring his role as both a technologist and innovator, and providing critical continuity as the company scales.
“Sightly has given me the opportunity to grow through mentorship and continuous learning,” said Miesner. “We are entering a new phase where the gap between insights and action disappears. A brand’s Mentality directly informs cross-platform strategy and execution, with AI agents collaborating alongside teams to deliver performance, transparency, and measurable impact.”
Sightly’s flagship platform, Brand Mentality, processes billions of data points across more than 150,000 news and social sources to identify emerging cultural trends and enable real-time campaign activation. The platform empowers brands to align with cultural moments, optimize performance, and make faster, more informed marketing decisions across channels including YouTube, TikTok, Reddit, programmatic open web, and connected TV.
Miesner holds multiple patents in cultural trend mapping, persona generation, and brand relevance scoring, further reinforcing Sightly’s position as a leader in AI-driven marketing innovation.
About Sightly
Sightly is an AI-powered marketing intelligence and ad technology company specializing in cultural intelligence and real-time brand strategy. Its Brand Mentality platform enables advertisers to align campaigns with cultural trends and consumer behavior by analyzing billions of data points across news, social media, and digital platforms. Sightly partners with leading brands and agencies to drive performance through faster, more relevant, and more adaptive marketing.
