adidas, internationally recognized as a leading player in sports and fashion, has selected Switching-Time, Datawords Group’s Shanghai-based communications agency, to strengthen the presence of adidas KIDS in the Chinese market. The decision was driven by the agency’s deep market knowledge, creativity and unique local expertise.
The scope entrusted to the agency focuses on brand identity, press and influencer relations, and community-driven activations tailored to youth culture.
This strategic partnership has already resulted in a series of high-impact activations, including a Chinese New Year campaign deeply rooted in local culture, the interactive CLIMACOOL Kite Festival, and the “明日操场” (“Tomorrow’s Playground”) Running Camp — the brand’s very first physical activation in the market.
Through this successful collaboration, Switching-Time further reinforces its position as a strategic partner for global brands in China. As part of the Datawords Group, which operates in 25 countries, the agency combines on-the-ground expertise with the group’s broader mission: connecting brands with the world through artificial and emotional intelligence to deliver authentic content that respects the nuances of more than 160 cultures.
ABOUT SWITCHING TIME
Founded in 2012, Switching-Time is an integrated communications agency specializing in fashion, luxury, beauty and lifestyle.
Through expertise spanning 360 consulting, creative content, PR/ePR, influencer marketing, digital & social, and experiential activations, we orchestrate the perfect timing for brands to create what’s next.
ABOUT DATAWORDS
Datawords connect brands to the world.
We believe that every individual deserves unique attention. Respecting these specificities and nurturing these nuances across the globe is our commitment. It is our expertise. Every day, we orchestrate human and artificial intelligence to create, deploy, and manage an infinite array of content—visual, audio, and semantic—that resonates emotionally across all touchpoints (websites, e-retail, social media...) in over 160 cultures. Leading brands from groups such as Coty, L’Oréal, LVMH, and Michelin have trusted us for over 25 years to support their international growth!
Partnering with more than 40 leading global brands, including adidas Group, LVMH Group, L’Oréal Group and Shangri-La Group, we combine deep local insight, cultural intelligence, long-standing industry relationships and international expertise to turn strategy into action — building relevance, increasing brand awareness, and generating positive commercial ROI across China and the Asia-Pacific region.
