ContinuumGlobal, the world's leading Engagement Marketing Services company, today announced a new phase of growth and commitment to operationalizing AI for marketers, including the appointment of Tony Pullen and Nettie Sparkman as Chief Revenue Officers and Amy Martin as Head of Strategy. These new executive appointments come during a time of incredible growth for the company, including 50% growth of its AI platform Smart Marketing Engine™ (SME).
ContinuumGlobal has worked toward significant expansion in the past year, focusing efforts on creating AI-enabled marketing operating models that combine AI agents with human expertise. This is important as organizations across industries continue to invest heavily in AI, but often struggle to achieve meaningful ROI or measurable results with the addition of AI tools. As a result, ContinuumGlobal is committed to partnering with organizations to not only adopt AI tools, but redesign how marketing work gets done by combining AI technology, intelligent agents, and human expertise into scalable operating models.
As a key part of this work, ContinuumGlobal hired three new executives to lead the company forward. As Chief Revenue Officer, Tony Pullen will expand enterprise customer relationships, accelerate adoption of ContinuumGlobal's AI consulting services, and help organizations realize measurable business outcomes from AI-enabled operations. Before joining ContinuumGlobal, he spent the past 14 years scaling Brandlive’s revenue, building the enterprise sales engine from the ground up.
Also serving as a Chief Revenue Officer, Nettie Sparkman will lead strategic growth initiatives, build new enterprise partnerships, and help customers adopt ContinuumGlobal's AI-enabled solutions while expanding the company's presence across key industries. She brings a uniquely broad base of experience, previously leading departments spanning sales, operations, finance, and customer service throughout her career. This gives her a full-circle perspective of the challenges businesses face.
Additionally, Amy Martin joins as Head of Strategy. In this role, Amy will lead the strategic transformation practice, helping enterprise clients redesign marketing operating models for the AI era. She will keep a steady focus on governance, workflow design, AI readiness, organizational change, and integrating AI agents into marketing processes while ensuring human creativity, strategy, and decision-making remain central. Amy’s extensive background spans client success, digital marketing, and retention strategy. Most recently, she worked at Cordial, where she partnered with major brands to streamline AI innovation and drive engagement through personalized marketing.
“These three significant executive appointments come at a time when we are seeing an extensive amount of growth and momentum as a result of our commitment to ensuring that AI-enabled marketing remains fundamentally human,” said Marie Aiello, President, ContinuumGlobal. “Our investment in leadership and innovation reflects both market demand and confidence in the future of AI-enabled marketing operations.”
To emphasize ContinuumGlobal’s success and momentum, the company was also named to ADWEEK’s 2026 Tech Stack Awards list, which celebrates the platforms, products, and solutions that are transforming the industry. This all comes during a year of immense product innovation, including the launch of Smart Marketing Engine™; the expansion of omnichannel capabilities to scale personalized content creation; integration across additional platforms, including Meta; and the launch of Campaign Optimizer for stronger messaging performance.
To learn more about ContinuumGlobal and how they’re continuing to bridge the gap between AI capabilities and human expertise in marketing, visit this page.
Founded in 2009, ContinuumGlobal is the world's leading Engagement Marketing Services company, helping the world's largest and most recognizable brands hyper-personalize their marketing at scale. With 800 professionals, two marketing operations centers in India, and a presence in the US, UK, Canada, and Latin America, the company delivers innovative, cost-effective digital marketing operations powered by advanced data, analytics, and AI technology.
ContinuumGlobal enables some of the world's most customer-centric brands to deliver better experiences, reduce costs, and accelerate growth — providing the solutions, teams, and AI-enabled processes required to thrive in the era of digital transformation.
Your data, your technology + our people, our AI-enabled processes.
