ViralGains Named AdTech Privacy Solution of the Year in 2026 MarTech Breakthrough Awards

ViralGains, Inc., the leading marketing platform specializing in zero-party data and AI-powered audience-building solutions, today announced that it has been selected as winner of the “AdTech Privacy Solution of the Year” award in the 9th annual  MarTech Breakthrough Awards. The recognition honors the company's rapid success helping healthcare and pharmaceutical marketers improve campaign performance while meeting the industry's growing demand for privacy-first advertising. It follows ViralGains' 2025 MarTech Breakthrough Award for "Best Predictive Analytics Solution", recognizing the company's VoiceAlike® AI technology. Together, the awards highlight ViralGains' leadership in helping marketers use better consumer signals to drive better business outcomes.

“The shift in AdTech privacy is no longer theoretical, with the industry actively rebuilding its data infrastructure around consumer consent and first- and zero-party data,” said Steve Johansson, Managing Director at MarTech Breakthrough. “What is notable about ViralGains is the audience-quality difference that comes from asking consumers directly rather than inferring intent from behavior, and the healthcare outcomes the platform is producing show that the approach holds up at scale. We are proud to recognize ViralGains as our 2026 AdTech Privacy Solution of the Year.”

Healthcare marketers are under increasing pressure to reach the right patients with greater precision while respecting patient privacy. Purpose-built for the industry, VG Health helps healthcare and pharmaceutical brands identify high-value patient audiences, improve media efficiency, and connect patients with relevant educational content without relying on personal identifiers.

The approach is delivering measurable results. Demand for VG Health has grown more than 5x over the past two years, while campaigns have achieved up to 3x higher audience quality versus partner benchmarks, 35% more efficient cost per patient reached, 34% more new patient starts, 26% more doctor visits, and 66% more total prescriptions.

Unlike traditional audience targeting built on observed behavior or historical claims data, VG Health combines zero-party data - voluntary consumer feedback collected through ViralGains' Zero-Party Ads - with VoiceAlike® AI to understand patient intent and build scalable, privacy-first audiences from consumer-declared insights. The result is higher-quality signals that improve campaign optimization and help marketers make better decisions based on real-time consumer input.

"We're honored that MarTech Breakthrough recognized what our customers are accomplishing with VG Health," said Tod Loofbourrow, Chairman and CEO of ViralGains. “Healthcare marketers are proving they don't have to choose between privacy and performance. By helping brands better understand patient intent, we're enabling them to reach more qualified audiences, improve campaign efficiency, and drive meaningful business outcomes.”

As privacy regulations, AI, and changing consumer expectations continue reshaping digital advertising, ViralGains is helping marketers replace assumptions with declared consumer insight. The result is advertising that is more relevant for patients, more effective for brands, and better aligned with the future of responsible marketing.