ContinuumGlobal, the world's leading Engagement Marketing Services company, today announced a new Figma-to-HTML capability within Smart Marketing Engine™ that is reducing email coding time by 66% and dramatically accelerating the path from design to deployment.
Already in production at a Fortune 10 technology company, the capability converts custom Figma email designs into editable, platform-compatible HTML in minutes, eliminating much of the manual development traditionally required to bring highly designed emails to market.
For large enterprises running high-volume, personalized engagement programs, that production work has long created a bottleneck. Marketers have typically had to choose between the speed of standardized templates and the creative flexibility of custom-designed emails.
ContinuumGlobal's new capability removes that tradeoff.
Teams can now create emails freely in Figma and convert those designs directly into production-ready HTML while maintaining the flexibility to edit and refine the output before deployment. In enterprise deployment, the capability has reduced coding time by 66%, giving marketing teams more time to focus on creative, strategy and customer experience rather than manual production.
"Marketers shouldn't have to choose between great creative and speed," said Marie Aiello, President of ContinuumGlobal. "We built this capability to remove one of those unnecessary operational bottlenecks. The fact that we're already seeing a 66% reduction in coding time inside a Fortune 10 marketing organization shows what becomes possible when you apply AI and automation to the actual work of marketing, not just content generation."
The Figma-to-HTML capability is part of Email Builder, within ContinuumGlobal's Smart Marketing Engine™, and is now available to Smart Marketing Engine™ customers.
The launch reflects ContinuumGlobal's broader focus on using AI to redesign marketing operations end to end, automating repetitive production work while giving marketers greater flexibility, control and speed.
"AI's biggest opportunity in marketing isn't simply generating more content," Aiello added. "It's removing the friction between an idea and getting that idea into market. This is one example of what that looks like in practice."
To learn more about Smart Marketing Engine™ and ContinuumGlobal's Figma-to-HTML capability, visit this page: https://smartmarketingengine.continuumglobal.com/figma-to-html/.
Founded in 2009, ContinuumGlobal is the world's leading Engagement Marketing Services company, helping the world's largest and most recognizable brands hyper-personalize their marketing at scale. With 800 professionals, two marketing operations centers in India, and a presence in the US, UK, Canada and Latin America, the company delivers innovative, cost-effective digital marketing operations powered by advanced data, analytics and AI technology.
ContinuumGlobal enables some of the world's most customer-centric brands to deliver better experiences, reduce costs and accelerate growth by combining the right technology, talent and AI-enabled processes required for modern marketing.
Your data, your technology + our people, our AI-enabled processes.
