Kate’s Real Food, a Rocky Mountain-born, woman-founded brand, has named independent agency Pinnacle Advertising as its new agency of record. The agency was selected for its deep direct-to-consumer (DTC) and retail expertise, as well as its proven track record of scaling brands to the next level and beyond across a variety of industry categories.
Pinnacle will lead the full range of AOR strategy, ideation and activation for Kate’s Real Food, including strategic planning, creative campaign development, full-funnel media planning and buying, website optimization, product photography and visual content designed to be DTC-ready, as well as social media and user-generated content (UGC). Together, these efforts will work holistically to drive brand awareness, community, loyalty and overall growth while remaining authentic to the Kate’s Real Food brand.
“Snack bars are one of the very few categories consumers purchase every single week, oftentimes multiple times a week. That, along with the fact that there are now dozens of competitors within the snack bar category, makes this an exciting agency-of-record challenge we are ready to take on and solve for Kate’s Real Food,” said Michael Magnusson, CEO and Founder of Pinnacle Advertising.
Kate’s Real Food is built on the belief that real, clean ingredients fuel your best adventures. The brand offers organic, non-GMO and gluten-free snack bars, with strong existing distribution at thousands of retailers nationwide and a well-established presence on Amazon. The brand’s primary objective is to grow its direct-to-consumer channel to complement and strengthen its existing retail and Amazon footprint. DTC represents an untapped growth opportunity for the brand, and Pinnacle’s role will be to unlock that potential.
“We’re thrilled with our new partnership with Pinnacle Advertising and looking forward to kicking off our new work,” said Bruce Thaler, CEO and Founder of Kate’s Real Food. “With relevant industry experience and impressive capabilities, we believe Pinnacle is the ideal agency partner for this moment in the evolution of our brand strategy and story.”
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About Kate's Real Food
Kate's Real Food is a Rocky Mountain-born snack brand built on the belief that real, clean ingredients fuel your best adventures. Driven by a majority shareholder who’s own three children live with Crohn's disease, Kate's Real Food refuses to compromise on ingredient quality — no sugar alcohols, no seed oils, no emulsifiers. The company makes organic, non-GMO, gluten-free snack bars sweetened with honey instead of refined sugar, proof that clean ingredients don't mean sacrificing great taste. Available at thousands of retailers nationwide, Kate's Real Food is committed to fueling active lifestyles with honest, high-quality ingredients you can trust. For more information, visit https://katesrealfood.com/.
About Pinnacle Advertising
Pinnacle Advertising is a full-service advertising agency dedicated to creating meaningful connections between brands and consumers through its belief in “The Creative Pursuit to Success, Faster.” With integrated capabilities in strategy, creative, media, analytics, and technology, Pinnacle partners with clients to deliver impactful, results-driven campaigns across industries.
