Skai, the agent-native omnichannel marketing platform, today announced a direct integration with Uber Advertising, connecting brands and agencies to Uber’s rapidly growing commerce media opportunity through Uber Advertising’s own technology infrastructure across Canada, Mexico, Chile, the United Kingdom, France, Japan, Taiwan, and Australia.
The direct integration brings Uber Advertising into Skai and marks an important evolution in how advertisers can manage Uber alongside their wider omnichannel commerce media ecosystem, while creating a foundation for deeper Uber-specific capabilities, automation, and optimization over time.
Uber occupies a unique position in commerce. Consumers open Uber and Uber Eats with a need, decision, or desire already in motion, whether choosing dinner, ordering groceries or deciding what to buy. Across its global platform, Uber serves more than 208 million monthly active consumers and facilitates more than 40 million trips and orders every day, creating opportunities for brands to reach people close to the point of decision and action.
“Commerce media is expanding far beyond the traditional definition of retail media,” said Matt Vignieri, Chief Growth Officer at Skai. “Uber is a great example of where the market is heading. It sits at the intersection of intent, location, commerce and real-world action, creating moments that are incredibly valuable to brands. Connecting directly to Uber Advertising gives marketers the ability to bring those moments into a much broader view of their consumers, their media, and their business.”
Brands and agencies can analyze, create, manage, and optimize Uber campaigns in Skai. For global brands, support across eight markets combines centralized intelligence and governance with flexibility to respond to local consumer behavior and market dynamics.
Aggregated Uber campaign insights and capabilities will also enrich Skai’s broader intelligence layer. Rather than treating Uber as an isolated advertising platform, marketers and AI agents can evaluate its performance across channels. Teams can explore where demand is emerging, how Uber contributes to overall performance, where to allocate the next dollar and what opportunities they may be missing, then move from insight to action within the same governed environment.
This advances Skai’s open omnichannel platform strategy by connecting data, intelligence, media, and AI agents across an increasingly fragmented marketing ecosystem.
“We want to make it easier for advertisers to activate against the unique commerce moments happening across Uber every day,” said Manas Mittal, VP of Product Management, Uber. “This direct integration with Skai Omnichannel Platform gives brands and agencies a more seamless and holistic way to manage, optimize, and measure Uber Advertising campaigns across markets, while creating a stronger foundation for new capabilities over time.”
Uber ads are now available through Skai for eligible brands and agencies in the eight supported markets.
Skai is the agent-native omnichannel marketing platform helping brands and agencies connect data, intelligence and execution to drive better performance.
Built on an open data and intelligence foundation, Skai enables marketers to run omnichannel media, build and govern AI agents, connect their own agents via MCP, and make fragmented marketing data agent-ready.
Trusted by more than 8,200 brands and agencies, including PepsiCo, Opella, Mars, Publicis, Tinuiti and WPP, Skai integrates with more than 300 publishers and retail media networks, including Amazon Ads, Walmart Connect, Epsilon, Google, Microsoft, Meta and TikTok. Skai is headquartered in San Francisco with nine international offices.
About Uber Advertising
Uber Advertising connects brands with more than 200M monthly active users as they move, decide, and act — from airport rides to dinner orders. Across Uber and Uber Eats, brands tap into real-time, first-party signals to reach high-intent audiences as decisions are being made — creating measurable impact and turning intent into real-world action.
