Ideas United, an Atlanta-based strategic creative firm built to move people, has partnered with the Atlanta Dream to bring Light Up ATL to life, turning the city’s support for its team into a shared experience ahead of the WNBA Finals. On Friday, Oct. 16, from 7 to 11 p.m., buildings, venues, and landmarks across Atlanta will shine Dream blue, with businesses and residents invited to join the citywide send-off.
Part of All For Atlanta, the Dream’s 2026 playoff campaign, Light Up ATL gives fans a way to participate in the team’s first Finals appearance since 2013. From Atlanta’s skyline to neighborhood storefronts and front porches, each blue light will become a larger expression of support.
Ideas United is helping organize and amplify the Dream-led initiative in collaboration with the City of Atlanta. The partnership reflects Ideas United’s approach to audience engagement: understanding what moves people and creating experiences that turn connection into action.
“The Dream have given Atlanta something to rally around, and we wanted to help turn that pride into something people could be part of,” said David Roemer, CEO and Co-Founder of Ideas United. “That’s what moves us as a creative company. We work to understand what people care about and create a reason to act. With Light Up ATL, every building, business, and fan who joins in adds to a message the team can see: Atlanta is with you.”
Participating locations will include:
- 191 Peachtree Tower
- Atlanta City Hall
- Atlanta Marriott Marquis
- Bobby Dodd Stadium
- Carter’s
- Georgia State University Convocation Center
- Georgia World Congress Center
- Google Building
- Hartsfield-Jackson International Airport
- King & Spalding Building
- Mercedes-Benz Stadium
- Ponce City Market
- SkyView Atlanta
- Southern Company Allen Plaza
- Truist Park
- Woodruff Arts Center
Fans can show their support by snapping a photo of any building lit Dream blue, including from the window as you fly into or out of Hartsfield-Jackson, and sharing it with #AllForAtlanta and @atlantadream to let the team know Atlanta is rooting for them.
The Dream enters the Finals undefeated this postseason, riding a 10-game win streak after tying the franchise record with 30 wins during the regular season. Game 1 against the Golden State Valkyries tips off Saturday, Oct. 17, at 3:30 p.m. ET. For tickets and team updates, visit atlantadream.com.
Ideas United is a strategic creative firm that helps organizations understand their audiences, define their brands and create the campaigns and experiences that move people to act. It draws on the iU Community, a global network of more than 5,000 vetted creatives, strategists, producers, innovators and subject matter experts, assembling the right expertise around each partner and each challenge. Ideas United goes further than anyone to understand audiences, then carries that insight through brand strategy, identity, content, digital interactions and live experiences. Whether it builds one moment or reimagines an entire brand, it designs every piece to strengthen the whole, so people participate, advocate, give, enroll or buy in. For more information, visit ideasunited.com.
