Instagram: Video views are the 'best measure of viewer intent'

Instagram is adding view counts to videos on the platform with the thinking that this metric will help content creators better measure engagement. The new metric will roll out in the coming weeks.

By David Kirkpatrick • Feb. 12, 2016

Kohl's will make the most of Oscar-night sponsorship

The department store chain will invite followers to an exclusive viewing party on Persicope, and more. 

By Ian P. Murphy • Feb. 12, 2016

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Facebook zooms in on video ad metrics

Facebook has continued adding to its video advertising options this time with automated captions for autoplay videos and expanded reporting and buying options.

By David Kirkpatrick • Feb. 11, 2016

Twitter increases number of advertisers 90% year-over-year

Twitter hit $710 million in Q4 revenue with mobile ads accounting for 86% of total ad revenue, however, user growth was flat.

By David Kirkpatrick • Feb. 11, 2016

Viacom and Snapchat join forces on multi-year ad deal

Viacom inked a multi-year deal with Snapchat to sell ads on the social media platform’s behalf.

By David Kirkpatrick • Feb. 10, 2016

Influencer marketing is growing in importance: eMarketer study

Research from eMarketer found 67% of global marketing and communications professionals use influencer marketing for content promotion.

By David Kirkpatrick • Feb. 10, 2016

Twitter has launched a 24-hour video ad option for marketers

Twitter’s First View ad unit gives marketers a 24-hour promoted video at the top of the targeted audiences’ timeline.

By David Kirkpatrick • Feb. 10, 2016

A look at Snapchat's first Super Bowl

This year Snapchat joined Facebook, Twitter and YouTube in the social Super Bowl party of real-time advertising.

By David Kirkpatrick • Feb. 9, 2016

ConsumerAcquisition launches AdRules, a social ad platform for mobile apps

AdRules, ConsumerAcquisition’s new social media ad platform, is designed to simplify mobile app advertising on Facebook and Instagram.

By David Kirkpatrick • Feb. 9, 2016

Snapchat's first app install ad is for mobile game Cookie Jam

Snapchat joins Facebook, Twitter, Google and Tumblr in offering the successful app install ad format.

By David Kirkpatrick • Feb. 8, 2016

The first Periscope influencer network — Applause — is here

Applause, the first influencer network for Periscope, was founded by a live-stream influencer and former marketing executive at GroupM.

By David Kirkpatrick • Feb. 8, 2016

Instagram now lets marketers run minute-long ads

The move by Instagram to allow 60 second video ads allows marketers with existing minute-long spots created for TV to recycle those assets on the social media platform.

By David Kirkpatrick • Feb. 4, 2016

Twitter to become more accessible for non signed-in visitors

Twitter is making changes to Twitter.com that gives non-signed in mobile visitors a user experience closer to what logged-in users view.

By David Kirkpatrick • Feb. 3, 2016

Why the future of Super Bowl marketing goes beyond TV

“What a really good Super Bowl campaign will do is maintain interest ... it should have stay power,” according to a Kellogg School of Management Professor Derek Rucker.

By David Oliver , Natalia Angulo • Feb. 3, 2016

Kia looks to social media influencers for its Super Bowl marketing

Kia is using IBM’s Watson artificial intelligence software to identify social media influencers to amplify the reach and conversation around its Super Bowl TV spot.

By David Kirkpatrick • Feb. 3, 2016

Why influencer marketing has a metrics problem — and how we can solve it

Influencer marketing is a growing opportunity, but measurement challenges make it harder for marketers to buy in.

By Natalia Angulo • Feb. 1, 2016

Facebook names ex-CP+B CEO to its in-house agency

Andrew Keller, former CEO of Crispin Porter + Bogusky, has been hired to become the global creative director of Facebook’s in-house ad agency.

By David Kirkpatrick • Feb. 1, 2016

Snapchat may be getting into the app install ads space

Taking a cue from a successful Facebook ad unit, Snapchat is reportedly looking into adding app install ads to its mix, according to a repot by The Information.

By David Kirkpatrick • Jan. 29, 2016

Twitter is at a brand crossroads – can its new CMO help reboot it?

2015 was a rough year for Twitter between competition from social media cohorts to internal strife that has spread into this year. Will new CMO Leslie Berland be able reboot the brand?

By David Kirkpatrick • Jan. 28, 2016

Facebook users watch 100 million hours of video per day

Along with reporting almost $6 billion in revenue, Facebook also announced reaching 1.59 billion monthly users.

By David Kirkpatrick • Jan. 28, 2016

Twitter names former AmEx exec as new CMO

After a rough start to the week with a series of c-suite departures and a drop in its stock, Twitter has named American Express' Leslie Berland its new CMO.

By Natalia Angulo • Jan. 26, 2016

How Macy's measures the impact of brand ads on social media

The retailer's holiday campaign produced improvement in good feelings for the brand. 

By Ian P. Murphy • Jan. 26, 2016

Instagram is a hit with advertisers

Credit Suisse analyst predicts Instagram will top $3 billion in revenue this year, Fortune reports.

By David Kirkpatrick • Jan. 26, 2016

Unmetric Track lets brands keep tabs on competitors' social campaigns

Unmetric has released a new web app called Unmetric Track, which gives marketers the ability to keep up with brand competitors’ social media marketing.

By David Kirkpatrick • Jan. 26, 2016

How marketers are using Facebook's direct messaging apps

Even though Facebook Messenger and WhatsApp don’t allow for third-party advertising, brands are making use of the apps for marketing.

By David Kirkpatrick • Jan. 25, 2016