ConAgra Foods going big with auto-play video ads

Sharethrough has a new native ad format, and ConAgra Foods is taking advantage of the autoplay feature for its Orville Redenbacher and Reddi-wip brands.

By David Kirkpatrick • Oct. 2, 2015

NBCUniversal inks deal with YouTube to sell ads on its videos

Most major media companies have avoided advertising on YouTube due to the video-sharing network's standard revenue sharing terms.

By David Kirkpatrick • Oct. 1, 2015

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Google's YouTube to bring native shoppable ads into videos

The new advertising option will allow retail marketers to place TrueView Cards within organic videos that feature their product. 

By David Kirkpatrick • Sept. 30, 2015

Study: Despite concerns, programmatic ads to grow dramatically over next 4 years

A forecast by Magna Global expects programmatic ads will rise 49% this year reaching $14.2 billion worldwide.

By David Kirkpatrick • Sept. 30, 2015

Facebook's new 'old school' ad product targets big brands' TV dollars

The social platform is using Nielsen’s panel-based measurement system for videos ads and in-app polls to attract traditional TV budgets. 

By David Kirkpatrick • Sept. 29, 2015

Mobile native video ads improve a range of metrics: Study

Research from Opera MediaWorks and comScore on mobile native video ads found those ads improved intent to purchase among other metrics.

By David Kirkpatrick • Sept. 25, 2015

Mobile app advertisers now have video ad option on Twitter

Twitter’s mobile users are watching a lot of video and now mobile app marketers can purchase video ads with an app download call-to-action on the social media platform.

By David Kirkpatrick • Sept. 25, 2015

360 degree video hits the Facebook News Feed

The first brands to take advantage of Facebook’s 360 degree video include Star Wars, SNL and GoPro.

By David Kirkpatrick • Sept. 25, 2015

Snapchat and its Discover publishers are at odds over ad sharing

Snapchat’s Discover portal publishers are understandably unhappy their ads can’t be shared by users.

By David Kirkpatrick • Sept. 24, 2015

Pandora is making a push into mobile video

Pandora is zeroing in on engagement and campaign ROI rather than mere clicks and app downloads, and believes mobile video will help achieve those goals.

By David Kirkpatrick • Sept. 22, 2015

Thanks to the News Feed, Facebook videos have a short shelf-life

As a venue to search for videos, YouTube currently outpaces Facebook and its News Feed as the Google-owned platform is better geared toward fresh content, research suggests.

By David Kirkpatrick • Sept. 22, 2015

Twitter's Project Lightning is coming into focus

Project Lightning, a Twitter product expected to launch this fall based around real-time events, was given a little more clarity by none other than the company's chief revenue officer.

By David Kirkpatrick • Sept. 17, 2015

EMarketer lowers ad spending growth estimate, digital on the rise

Global ad spending is still rising, but eMarketer lowered its estimate from March by $8.14 billion due to lower spending in Latin America, North America and Western Europe.

By David Kirkpatrick • Sept. 16, 2015

4C Insights is syncing TV and social media ads with instant ad buying

Marketers looking for an automated way to simultaneously run ads on social media and TV for a multitasking audience are in luck – and 4C Insight’s latest program can help.

By David Kirkpatrick • Sept. 16, 2015

Facebook is developing an app for 360-degree mobile video

The standalone "virtual reality" app Facebook is developing would allow mobile users to control their view of 360-degree videos by tilting their smartphones.

By David Kirkpatrick • Sept. 15, 2015

Comedy Central takes over real-time searches in new Daily Show push

"How old is Trevor Noah?" The question has become such a popular search phrase that Comedy Central is basing a new Daily Show campaign around it.

By David Kirkpatrick • Sept. 15, 2015

To lure new customers, Jet.com ran real-time videos using shopping cart contents

Jet.com has caught the attention of the business press, but consumers are largely unaware of the new ecommerce website. Its remedy was a real-time semi-user-generated video marathon.

By David Kirkpatrick • Sept. 15, 2015

Video marketing effectiveness on the rise for 87% of companies: Study

The latest research from Ascend2 found 87% of marketers reported video marketing effectiveness is increasing, while only 1% reported it was decreasing marginally.

By David Kirkpatrick • Sept. 14, 2015

GoPro takes a budget-friendly cross-channel marketing approach

GoPro leverages user-generated content to drive low-cost marketing and high engagement.

By David Kirkpatrick • Sept. 11, 2015

Instagram rolls out new 30-second videos for marketers

Among the changes announced by Instagram is a new 30 second video ad format, doubling the previous version.

By David Kirkpatrick • Sept. 10, 2015

Apple took the wraps off a new iPhone 6S, Watch, but didn't mention ad blocking

Apple’s annual developer event provided the first look at the latest iPhone, Apple TV and Apple Watch iterations.

By David Kirkpatrick • Sept. 10, 2015

After pushback, YouTube will allow third party verification of ad viewability

Unilever and Kellogg’s pushed YouTube to allow independent ad viewability verification.

By David Kirkpatrick • Sept. 9, 2015

Marketers are finding Snapchat has a fickle audience

Industry insiders found 70% of Snapchat video ad viewers left the ad within three seconds.

By David Kirkpatrick • Sept. 9, 2015

Netflix original content viewership is steadily soaring

Overall, Netflix users are pleased with the streaming video service and its original content offering – less than a quarter of streamers report not having seen Netflix-created shows.

By David Kirkpatrick • Sept. 8, 2015

Instagram ads are reportedly something of a bargain for marketers

Industry insiders have reported video ads on Instagram can cost as little as two cents per view, a better deal than video ads on Facebook, its parent company.

By David Kirkpatrick • Sept. 4, 2015