Ads for ads prove successful for Super Bowl buzz

Ads for Super Bowl ads, or teasers, have gone viral building buzz for real time game ads. 

By Wendy Parish • Jan. 24, 2013

Myspace rebrands as 'social entertainment network'

MySpace rebranded itself as a social entertainment network and released the beta of its new format. 

By Wendy Parish • Jan. 22, 2013

Wall Street Journal's YouTube page grows 234%

"The Blue Umbrella" trailer from Pixar helps WSJ's YouTube rankings jump to no. 9. 

By Wendy Parish • Jan. 17, 2013

Gracenote models advanced TV ads after Web

Gracenote, the tech firm behind Apple's iTunes music recognition software, moves into advanced TV ads. 

By Wendy Parish • Jan. 16, 2013

Univision assembling a new intenal advertising unit

$500 million in ad inventory is expected to fall under the new agency's oversight.

By Brian Warmoth • Jan. 13, 2013

Hulu reduces ad numbers, plans reduction on Hulu Plus

A senior VP speaking at CES 2013 spoke of more than just TV episodes in the service's future.

By Brian Warmoth • Jan. 9, 2013

Hulu CEO announces exit plans for Q1

The CEO's announcement was not unexpected, but it does come at a crucial moment for the Web TV company.

By Brian Warmoth • Jan. 4, 2013

Apple's 'Do Not Disturb' iPhone commercial airs awkwardly amid New Year's problems

The TV spot is likely to seem a little odd until the feature rights itself on Jan. 7.

By Brian Warmoth • Jan. 2, 2013

Jell-O campaign targets the end of the world

Jell-O is giving away $1,200 daily leading to the end of the Mayan calendar.

By Erik Hall • Dec. 20, 2012

Video ads headed to Facebook News Feed

Facebook takes aim at TV advertisers with new video ads in early 2013.

By Erik Hall • Dec. 19, 2012

ESPN to use Twitter Cards to show college football video highlights

Twitter, ESPN and Ford reach a deal to show college football bowl game video clips.

By Erik Hall • Dec. 17, 2012

Only 23% of brands are using online video advertising

A Kantar Media study looks at brands’ use of national TV advertising and online video.

By Erik Hall • Dec. 12, 2012

YouTube, Virgin America make deal for in-flight videos

Videos from popular YouTube channels will be available on Virgin America flights.

By Erik Hall • Dec. 11, 2012

Ads for Super Bowl live stream nearly sold out

The CBS live stream of the Super Bowl is selling ads aimed to offer a companion option for its television broadcast.

By Erik Hall • Dec. 10, 2012

YouTube alters homepage, video watch page

A YouTube site redesign appeared Thursday with a channel guide appearing on many pages.

By Erik Hall • Dec. 7, 2012

Verizon dumping Verizon Video for Viewdini

Verizon Wireless launched Viewdini in 2012 and is simplifying things for users by eliminating Verizon Video.

By Erik Hall • Dec. 5, 2012

Ads are now part of YouTube app for iOS 6

Google announced a native YouTube iPad app and updates for the iPhone 5 app. 

By Erik Hall • Dec. 5, 2012

The 10 hottest ads of 2012 were shared 28 million times

Unruly Media’s list of the top 500 shared videos of 2012 had 21% more views than its top 500 videos of 2011.

By Erik Hall • Dec. 4, 2012

Bing announces top search items of 2012

Facebook and iPhone 5 show up at the top of Bing’s most searched terms for the year. 

By Erik Hall • Nov. 27, 2012

Martha Stewart Living Omnimedia makes move to online videos

Martha Stewart begins releasing 17 “Countdown to Christmas” videos with Starbucks and JC Penney on board to sponsor.

By Erik Hall • Nov. 27, 2012

Hulu Plus to be available on Wii U

Hulu Plus, Wii U collaboration seen more as second screen alternative rather than primary viewing platform. 

By Erik Hall • Nov. 21, 2012

Viewing of ad-supported online video is up 17% in the last year

Marketing research by FreeWheel sees viewers are becoming more accepting of online video ads. 

By Erik Hall • Nov. 19, 2012

Mobile advertising strategies: What works? What could work?

Mobile ad spending still hasn't caught up with online spending overall, despite users spending increased amounts of time on their portable devices.

By Erik Hall • Nov. 16, 2012

YouTube content is becoming shoppable

Companies are starting to take advantage of shoppable videos on YouTube, even though the service is still in beta. 

By Erik Hall • Nov. 14, 2012

Online videos have as little as 2 seconds to start or lose interest

A new study indicates that viewers have expectations of near-immediate play when watching video on the Web.

By Erik Hall • Nov. 12, 2012