FCC clarifies rules for mobile marketing text messages

A text message that confirms an opt-out request is allowed by the FCC.

By Erik Hall • Nov. 30, 2012

Google claims no antitrust violations as CEO meets with FTC

Google’s CEO has a meeting with FTC officials as the investigation winds down. 

By Erik Hall • Nov. 30, 2012

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Android operating system takes over majority of total impressions

Google's Android operating system is up to 52% of total impressions in third quarter from 46% in the second quarter.

By Erik Hall • Nov. 29, 2012

Digital ad sales at newspapers show minimal growth

Newspapers have seen only 19% growth in digital ad sales the last six years.

By Erik Hall • Nov. 29, 2012

CEO Marissa Mayer addresses Yahoo's move away from Blackberries

The comments may hurt some feelings at RIM as she distinguishes between BlackBerry devices and smartphones.

By Brian Warmoth • Nov. 28, 2012

Microsoft tries to lure Gmail users to Outlook

Microsoft announces Outlook has momentum as it launches new features.

By Erik Hall • Nov. 28, 2012

HTC brings in new CMO to refocus its efforts

HTC tries to stem sliding revenues and shrinking margins by hiring Benjamin Ho for its top marketing role.

By Erik Hall • Nov. 28, 2012

Briabe Mobile goes after multi-cultural audience with new ad network

The network is going after Millenials, and brands including Pantene and Verizon Business have signed up.

By Brian Warmoth • Nov. 28, 2012

Apple, Chevy reach collaboration deal

Apple’s Siri is to be integrated in Chevy vehicles starting in early 2013.

By Erik Hall • Nov. 28, 2012

Black Friday online sales increased 20.7%

IBM Digital Analytics Benchmark releases a study showing strong iOS use on Black Friday. 

By Erik Hall • Nov. 27, 2012

Facebook office Android posters show off shifting attentions

Signs posted at Facebook's Menlo Park, Calif., office ask employees to consider switching to Android phones.

By Erik Hall • Nov. 26, 2012

Hulu Plus to be available on Wii U

Hulu Plus, Wii U collaboration seen more as second screen alternative rather than primary viewing platform. 

By Erik Hall • Nov. 21, 2012

Ben & Jerry's launches ad campaign with Instagram

Capture Euphoria is an attempt to get Ben & Jerry’s users to interact with Instagram. 

By Erik Hall • Nov. 20, 2012

American Express makes deals with Fox, NBC regarding social TV buying.

A deal between American Express and Fox or NBC will give station viewers a chance to purchase items while watching a show.

By Erik Hall • Nov. 20, 2012

Report sees desktop search climb 8% in October

The latest comScore report finds desktop search rises after several months of decline from a peak in March 2012.

By Erik Hall • Nov. 19, 2012

Viewing of ad-supported online video is up 17% in the last year

Marketing research by FreeWheel sees viewers are becoming more accepting of online video ads. 

By Erik Hall • Nov. 19, 2012

Skype to roll out premium ad 'experiences' in early 2013

Skype is introducing three new advertising components in hopes of better engaging users. 

By Erik Hall • Nov. 19, 2012

Facebook holds media event to explain its newsfeed

The social network company breaks down why some feeds looks different, despite common friends and brand likes.

By Erik Hall • Nov. 19, 2012

Gift recommendation site expands for its second Christmas

Wantful's website grows with mobile app and magazine for 2012 holiday season.

By Erik Hall • Nov. 16, 2012

Photos, video are to be prominent in Twitter search

Top pictures and video will now be positioned above tweets in a search. 

By Erik Hall • Nov. 16, 2012

Mobile advertising strategies: What works? What could work?

Mobile ad spending still hasn't caught up with online spending overall, despite users spending increased amounts of time on their portable devices.

By Erik Hall • Nov. 16, 2012

Sense Networks algorithm aims to cater ads based on a person's travel

Six-year-old company Sense Networks has brought in $10 million in venture funding to support its tracking strategy. 

By Erik Hall • Nov. 16, 2012

4 app-specific marketing strategies for getting noticed

Cost per impression and cost per action are both good bets for attracting app downloads. 

By Erik Hall • Nov. 16, 2012

MOOCs may hold a new frontier for ads in education

As higher ed institutions and startups begin to get business models worked out for massive open online courses,  advertising could be an option.

By Brian Warmoth • Nov. 15, 2012

A mobile auto search leads to a purchase the same day 49% of the time

Study co-sponsored by xAd and Telmetrics breakdowns the correlation between mobile auto searches and purchasing automobiles.

By Erik Hall • Nov. 15, 2012