Skyy Vodka tags John Cena in social photo-sharing campaign for July 4

For every blurry photo of fireworks people post to social media, Skyy will donate money to the National Diversity Council.

By Robert Williams • July 2, 2019

Shutterstock campaign, Coney Island pop-up fair join 'Stranger Things' bandwagon

With more brands looking to capitalize on the show's fervor, viewers may soon find the Upside Down has been transformed into the Land of Product Overkill.

By Barry Levine • July 2, 2019

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

Brisk Tea opens 'Cans of Whup Ass' with 'Hobbs & Shaw' partnership

The campaign includes an ad by an aspiring filmmaker that features WWE star Roman Reigns, who appears in the forthcoming "Fast & Furious" spinoff.

By Barry Levine • July 2, 2019

Twitch readies 2-day live shopping show for Amazon Prime Day

Leading up to the event, the platform is hosting two gaming tournaments in Las Vegas and London.

By Robert Williams • July 1, 2019

Country Time taps programmatic OOH to advocate for lemonade stands

Messaging is customized in several cities where there are ordinances against operating a lemonade stand.

By Dianna Christe and Chantal Tode • July 1, 2019

KFC suits up Cheetos mascot as new Colonel Sanders

Chester Cheetah is hawking sandwiches as the QSR taps a different brand icon for the first time.

By Dianna Christe • July 1, 2019

P&G continues racial bias conversation with new film

Picking up where "The Talk" left off, "The Look" is yet another purpose-driven effort from the CPG giant.

By Tatiana Walk-Morris and Chris Kelly • June 28, 2019

Comic Dive: Stranger Days

Game of What? The marketing world is turned upside down as brands like Coke and Burger King rush to tie in with Netflix's hit show "Stranger Things."

By John Hazard • June 28, 2019

Diet Coke debuts label-free cans in challenge to stereotypes

A campaign profiles a range of people, from a transgender artist to a Native American woman, as the brand builds what it claims will be a "multi-year" platform. 

By Peter Adams • June 27, 2019

Instagram will bring ads to Explore tab of personalized content

Analysts forecast the new ad inventory could generate $1.2 billion in revenue for Instagram by 2021.

By Robert Williams • June 27, 2019

Razor brand Billie wants to 'normalize' women's pubic hair at the beach

Just in time for bathing suit season, the DTC brand's "Red, White and You Do You" campaign tackles traditional razor ads.

By Barry Levine • June 27, 2019

Under Armour, Converse, Ikea top Pride engagement on Instagram

Calvin Klein, MAC Cosmetics and Levi's showed mixed results for their Pride-related posts compared to their average content.

By Robert Williams • June 27, 2019

AB InBev's Ritas brand calls out sexist language in new campaign

#NeverApologize is the latest effort from an Anheuser-Busch brand to target millennial women.

By Tatiana Walk-Morris • June 26, 2019

Long John Silver's 'Fishmas in July' makes splash with GIF coupons

A Spotify collection of songs about seafood and swag giveaways to fans on social media​ round out the chain's effort.

By Robert Williams • June 26, 2019

Sabra warns 'The Vegans are Coming' with hotline for summer barbecue hosts

Active through the Fourth of July holiday, the channel offers vegan-friendly "Rescue Kits" and messages of encouragement from celebrities.

By Peter Adams • June 25, 2019

Louis Vuitton, Bulgari lead luxury push on China's WeChat

Sixty percent of high-end brands now have at least one store on the social app, up from 36% last year, Gartner L2 found.

By Robert Williams • June 25, 2019

Bon & Viv looks to 'ban basic' vodka sodas this summer

The AB InBev spiked seltzer brand teamed with Betches Media for a humorous look at what it means to be "basic."

By Chris Kelly , Barry Levine • June 25, 2019

Amazon's ad revenues to grow 470% by 2023, study finds

AI-based programmatic advertising will help marketers deliver highly targeted ads, driving annual growth by 15% over the next five years.

By Barry Levine • June 25, 2019

Chicago Cubs hosts 'Stranger Things' night with Snapchat AR lens

Fans who pointed their phones at Wrigley Field's marquee yesterday could see a creature virtually emerge from the "Upside Down."

By Robert Williams • June 25, 2019

Uniqlo launches TikTok's 1st multimarket brand campaign

People that post videos of themselves wearing Uniqlo clothing could appear on store screens and on social media.

By Robert Williams • June 24, 2019

Moxy Hotels teams with celebrity tattoo artist Megan Massacre in bid to capture millennials

As interest in custom tattoo designs grows, Marriott's Moxy is hoping to build its reputation as an artistic brand.

By Dianna Christe • June 24, 2019

Keith Weed, who retired from Unilever in May, again ranked most influential CMO

Forbes' latest Most Influential CMOs list reinforces how the executive's departure is a loss for marketing thought leadership.

By Peter Adams • June 21, 2019

Gatorade opens Dr. Seuss-inspired AR portal lens on Snapchat

The lens debuted during the Women's World Cup as part of its "Sisters in Sweat" initiative to urge young female athletes to keep playing sports.

By Robert Williams • June 21, 2019

Sprite highlights hip-hop culture with 'Thirst for Yours' campaign

The Coca-Cola brand evolves its long-running "Obey Your Thirst" campaign for a fresh cohort of young fans.

By Barry Levine • June 21, 2019

Dunkin' debuts 'human charger' pop-up for summer solstice

On the longest day of the year, coffee fans can visit the activation to snag a free drink, a reusable straw and a tongue-in-cheek user guide.

By Natalie Black (Koltun) , Barry Levine • June 21, 2019