Social Media: Page 281
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Facebook mobile ads get click-through rates 23 times higher than desktop ads, report says
The stats come from an ad agency report ahead of Facebook's expected Q3 results on Tuesday.
By Brian Warmoth • Oct. 22, 2012 -
Leverage Twitter to grow your email list with 3 strategies
Social Media Examiner looks at three unique opportunities for marketers on Twitter, showing how bios and links can be used more efficiently.
By Brian Warmoth • Oct. 22, 2012 -
Explore the Trendline➔
zhuweiyi49 via Getty Images
TrendlineTop 5 stories from Marketing Dive
From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.
By Marketing Dive staff -
McDonald's and other brands helping consumers unplug
International effort by brands like McDonald’s and Volkswagen tries to encourage consumers to get away from electronics.
By Erik Hall • Oct. 19, 2012 -
Pepsi promotion creating more time in a day
Pepsi Next's advertising campaign gives entrants a chance to win a “25th hour” in their day.
By Erik Hall • Oct. 18, 2012 -
Spending on digital outreach to multicultural groups rising for advertisers
The Association of National Advertisers survey finds that 60% of U.S. marketers will spend more on reaching multicultural groups via new media this year.
By Erik Hall • Oct. 18, 2012 -
Klout now allowing rewards on iPhones
An update of Klout's iOS app allows rewards to be received through mobile devices.
By Erik Hall • Oct. 18, 2012 -
Verizon offering marketers details on consumers’ phone usage—but is it legal?
A new initiative by Verizon sells marketers details on consumers, such as what apps are used where.
By Erik Hall • Oct. 17, 2012 -
State Farm's 'Discount Double Check' campaign paying dividends
The insurance company is seeing traction on social media, thanks in part to Packers quarterback Aaron Rodgers.
By Erik Hall • Oct. 17, 2012 -
Foursquare making search available to non-users
Foursquare Explore will be available to non-registered users to obtain local recommendations as an alternative to Yelp.
By Erik Hall • Oct. 16, 2012 -
Pizza Hut backs off presidential debate promotion
Pizza Hut pivots, turning its sausage-versus-pepperoni question from Obama and Romney to the public at large.
By Erik Hall • Oct. 16, 2012 -
Facebook giving 'priority' marketers more consumer information
Top Facebook marketers are getting access consumers' complete lists of "Likes."
By Erik Hall • Oct. 16, 2012 -
Google, YouTube undergo algorithm changes
Google's change becomes the search engine's fourth in less than two weeks.
By Erik Hall • Oct. 15, 2012 -
What marketers need to know about using Facebook permissions
Your company needs to know how to use Facebook permissions to help marketers get the most out of social media data.
By Erik Hall • Oct. 15, 2012 -
Yahoo loses search market share in September
The only search engine among the top five to lose users from August to September was Yahoo.
By Erik Hall • Oct. 11, 2012 -
Companies offering service to search Twitter for marketers
Marketers can now look at a user’s Twitter posts back an account's beginning.
By Erik Hall • Oct. 11, 2012 -
LinkedIn revamps the look of company pages
A new look and functionality give company pages on LinkedIn more options for corporate branding.
By Erik Hall • Oct. 11, 2012 -
Instagram’s value to B2B
Companies with significant visual content are finding success using Instagram.
By Erik Hall • Oct. 10, 2012 -
Google updates Mobile Playbook to help mobile marketers improve campaigns
The search giant is pushing examples of out-of-the-box mobile ad thinking, using Chevy and Nike campaigns as case studies.
By Brian Warmoth • Oct. 9, 2012 -
10 concepts that have reshaped marketing
HubSpot previews a larger list of 100 ideas with 10 concepts and impacts that modern marketers should be aware of.
By Brian Warmoth • Oct. 9, 2012 -
Planning is necessary to get consumers attention online
Static advertisement does not get interaction from consumers the way an engaging online ad does online.
By Erik Hall • Oct. 9, 2012 -
PBS marketing takes advantage of debate news cycle
PBS displays an acceptance of social media as a marketing tool following the first 2012 presidential debate.
By Erik Hall • Oct. 8, 2012 -
Citibank reaching out to customer concerns on social media
Citibank trains 30 customer service employees in how to handle customers via social media.
By Erik Hall • Oct. 5, 2012 -
Marketing has become about consumers in the current Participation Age
Consumers are technology-savvy and expect real-time interaction all day, every day.
By Erik Hall • Oct. 5, 2012 -
KitchenAid brand goes political during Presidential debate
KitchenAid posted an anti-Obama tweet during Wednesday night’s presidential debate.
By Erik Hall • Oct. 4, 2012 -
Facebook celebrates 1 billion users with big ad
Facebook's new advertising campaign coincides with its 1 billionth user milestone.
By Erik Hall • Oct. 4, 2012
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